Product Marketing Manager - job 7 of 46

Job Summary

A company is looking for a Head of Product Marketing.

Key Responsibilities

• Develop and maintain differentiated positioning and messaging for core use cases
• Run go-to-market strategies for new features and pricing changes, including leading monthly Tier-1 launches
• Conduct user interviews and generate customer case studies to inform product marketing strategies

Required Qualifications

• 4-7 years of experience in product marketing, preferably in SMB or consumer SaaS
• Proven experience in launching go-to-market strategies tied to annual recurring revenue
• Experience in positioning hardware and software products for consumer audiences
• Strong writing skills with a portfolio or sample launch plan to demonstrate expertise
• Self-aware and proactive with a focus on results and overcoming challenges