Senior Ad Measurement Analyst

Job Summary

A company is looking for a Senior Ad Measurement Analyst to enhance ad measurement practices and drive business outcomes through data analysis.

Key Responsibilities

• Lead execution of ad effectiveness research, including brand lift and audience engagement analysis
• Transform performance data into compelling narratives that highlight campaign impact
• Collaborate with internal teams to align measurement strategies with campaign goals and objectives

Required Qualifications

• 5+ years of experience in media analytics or digital advertising measurement
• Strong proficiency with measurement tools and platforms
• In-depth knowledge of ad impact measurement platforms and metrics
• Experience with incrementality measurement and statistical concepts
• Familiarity with digital media landscape and ad serving technologies