Senior Advertising Strategist

Job Summary

A company is looking for a Senior Advertising Strategist to lead the development of cross-channel advertising campaigns for B2B brands.

Key Responsibilities

• Lead development of advertising strategy across various platforms including Google, LinkedIn, Meta, and Bing
• Translate business objectives into multi-channel paid media plans and implement effective targeting and messaging strategies
• Analyze campaign results and provide recommendations based on performance data

Required Qualifications

• 4-8 years of experience in digital advertising strategy and execution
• Advanced proficiency in Google Ads, LinkedIn, Meta, and Bing Ads
• Experience with ABM platforms like 6Sense and RollWorks
• Strong analytical skills with experience in Google Analytics and reporting frameworks
• Proficiency with A/B testing and campaign tracking in Google Tag Manager