Senior Brand Manager, Minute Maid

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Senior Brand Manager, Minute Maid who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

What You’ll Do for Us:
• Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
• Developing marketing plans which support strategic initiatives to deliver annual business plan.
• Project development in conjunction with functions, especially our bottler system and franchise partners.
• Developing and communicating written briefs for use by agencies and directing their work activities.
• Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
• Assisting in developing portfolio strategies across brands/categories.
• Providing on-going business analysis to identify and prioritize brand-building opportunities.
• Developing annual brand business reviews, as well as growth platforms and brand roles.
• Recommending brand budgets and investment allocation.
• Building a clearly defined positioning for new offerings, new categories entrants/brands.
• Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
• Presentations of business results for marketing manager, regional manager and divisions.
• Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Qualifications & Requirements:
• Bachelor’s degree in Marketing or Business (preferred) but open for other fields
• 5+ years of experience in brand management.
• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
• Experience in product innovation (project management, product development, basic portfolio and innovation strategy principles) ideally in Consumer Package Goods (CPGs)
• Basic to mid level understanding of finance fundamentals of marketing (P&L management)
• Knowledge of procedures and media used to drive increased volume and brand equity.
• Knowledge of and ability to apply marketing concepts and methodologies.
• Ability to manage and inspire agency performance.
• Making consumers and their needs the primary focus of the business.
• Knowledge of the creative brief development process.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Ability to utilize syndicated, custom, and secondary research to identify opportunities

What We Can Do For You:
• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
• Brand Reputation: You’ll have the opportunity to work with over 200+ brands worldwide.
• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

Join us in our journey to refresh the world and make a difference. Apply today!

Skills:
Media Planning; Leadership; Creative Process; Marketing; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Quantitative Research; SWOT Analysis; Nielsen Data; Merchandising; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management