Senior PPC Specialist

Job Summary

A company is looking for a Senior PPC Specialist to join their digital marketing team.

Key Responsibilities:

• Launch, manage, and experiment with multiple paid search campaigns on various platforms
• Set and manage PPC and paid media budgets while strategizing for impactful projects
• Utilize analytics platforms to report on metrics and collaborate with teams to create effective landing pages and ads

Required Qualifications:

• 7+ years of experience managing PPC/paid media campaigns
• Proven experience with high budget PPC accounts and extensive Google/MS Ads & GA4 experience
• Experience with social advertising on platforms like Meta, LinkedIn, Reddit, and Twitter
• College degree, preferably in a Marketing-related field
• Knowledge of programmatic advertising vendors and experience with GTM is a plus