Social Media Strategist

Social Media Strategist

Location: Fully Remote (South Africa)
Working Hours: UK Hours (Monday to Friday)
Salary: R30,000 per month

Job Overview

Remote Recruitment is in search of a skilled and innovative Social Media Strategist to join our dynamic team. In this role, you will be responsible for crafting comprehensive social media strategies that resonate with our target audience and align with our brand objectives. You will leverage data-driven insights to enhance our social media presence, increase engagement, and ultimately drive conversions.

If you have a passion for social media, a knack for developing impactful content strategies, and the ability to analyze and optimize performance, we want to hear from you!

Responsibilities

• Conduct market research to identify trends, audience preferences, and competitive landscape to inform strategic decisions.
• Develop and implement data-driven social media strategies to achieve brand goals across various platforms.
• Create engaging and targeted content plans that foster community interaction and brand loyalty.
• Monitor, analyse, and report on social media performance and engagement metrics to guide future strategies.
• Collaborate with cross-functional teams to ensure alignment of social media initiatives with broader marketing efforts.
• Stay updated on industry trends and best practices to keep our social media strategies innovative and effective.
• Manage paid social media campaigns and budgets to maximise reach and ROI.
• Engage and communicate with followers to build and maintain relationships.

Qualifications and Experience

• Proven experience as a Social Media Strategist or similar role in digital marketing.
• Strong understanding of social media platforms and how to use them strategically.
• Demonstrable experience with analytics tools (e.g., Google Analytics, Hootsuite) to measure performance.
• Excellent communication, writing, and editing skills.
• Creative mindset with the ability to conceptualize and execute innovative social media campaigns.
• Proficiency in content creation tools and graphic design software (e.g., Adobe Creative Suite, Canva).
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Experience with paid social media advertising, A/B testing, and audience segmentation.
• Degree in Marketing, Communications, or a related field.
• Experience working in a remote team environment is preferred.

Salary:

Part-time (20 hrs/week): R13,500 per month

Full-time (40 hrs/week): R25,000 per month

South Africa (Fully Remote)

Working Hours:

Fully remote, South Africa-based

UK hours (8 am to 4 pm, weekdays)