Marketing Automation Specialist

About the Role

Our client is seeking a Marketing Automation Specialist to join their dynamic team. This role is ideal for someone passionate about creating high-performing workflows and campaigns. If you thrive in a fast-paced environment, have a deep understanding of marketing and sales automation, and are experienced with tools like Clay, HubSpot, and LinkedIn automation platforms, this is the perfect opportunity.

Responsibilities

Workflow Development:

• Designed and implemented scalable marketing and sales workflows using tools like Clay, Zapier, and HubSpot.
• Automate inbound and outbound campaigns, including lead collection, enrichment, and personalized follow-ups.
• Work closely with the technical team to optimize workflows and ensure seamless operations.

Campaign Management:

• Develop data-driven outbound campaigns targeting high-potential audiences using buyer intent signals.
• Leverage AI tools for personalization and segmentation to optimize engagement and conversion rates

Tech Stack Integration:

• Integrate CRMs, email platforms, and marketing tools into seamless, automated systems.
• Analyze CRM data and maintain effective communication on Slack to address client needs.

Content Strategy & Creation:

• Collaborate on crafting compelling copy for email campaigns, LinkedIn messages, and marketing assets.
• Execute content-driven campaigns that address buyer pain points and align with their goals.

Performance Analysis:

• Monitor and analyze campaign performance to identify areas for improvement.
• Conduct workflow audits to recommend and implement process enhancements.

• Proven experience in managing client campaigns and implementing lead-generation strategies.
• Expertise with tools such as Clay, HubSpot, LinkedIn Sales Navigator, and Zapier.
• Experience with CRMs, particularly HubSpot, is required.
• Perfect written English and strong client interaction skills for a client-facing role.
• Familiarity with U.S. marketing or agency environments is highly preferred.
• Strong understanding of prompt engineering and AI-driven marketing strategies.
• Analytical mindset with the ability to transform data insights into actionable improvements.
• Familiarity with B2B SaaS industries is a plus.
• Proactive attitude, problem-solving abilities, and a passion for delivering results.

• Salary Range: $2,000 - $3,000 per month, depending on experience.
• Schedule: Flexible working hours based on EST (9-5).
• Benefits: US holiday observance.