Social Media Manager (Twitter Specialist)

We are seeking a creative and experienced Social Media Manager (Twitter Specialist) to join our team. The ideal candidate will be responsible for managing our presence on Twitter, driving engagement, growing our follower base, and aligning content with our brand voice and objectives. If you are passionate about social media, thrive on crafting compelling tweets, and have a proven track record in Social Media Management (SMM), we’d love to hear from you!

Responsibilities

• Develop and implement a strategic content plan specifically for Twitter to increase brand visibility and engagement.
• Create, schedule, and publish engaging tweets, threads, and multimedia content that align with the brand voice.
• Monitor Twitter trends, hashtags, and industry news to identify opportunities for timely and relevant posts.
• Engage with followers, respond to comments and messages, and manage interactions to foster a positive online community.
• Analyze performance metrics, such as impressions, engagement rates, and follower growth, to optimize content strategy.
• Collaborate with marketing and creative teams to ensure consistency in messaging across platforms.
• Use tools like Hootsuite, Buffer, or Twitter Analytics for scheduling, reporting, and performance tracking.
• Monitor competitors’ Twitter activity to identify trends and opportunities for improvement.
• Handle crisis management on Twitter by addressing negative feedback or comments professionally and promptly.
• Stay updated on Twitter’s algorithm changes and best practices to maintain high content visibility.

Qualifications

• Proven experience as a Social Media Manager with a focus on Twitter.
• Strong understanding of Twitter's platform, features, and audience dynamics.
• Excellent writing and editing skills with the ability to craft concise and engaging tweets.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Analytical mindset with the ability to interpret Twitter metrics and derive actionable insights.
• Creative thinker who can generate fresh content ideas and adapt quickly to trends.
• Strong organizational skills and ability to meet deadlines in a fast-paced environment.