Paid Media Specialist for a Digital Marketing Agency

About the Company:

Lupa Digital Inc. is a digital marketing agency dedicated to providing effective, tailored recommendations to our clients, combining critical thinking, in-depth analysis, and a testing mindset to drive real results. Our goal is to increase organic traffic to client websites and convert that traffic into leads or sales.

About the Role:

We are seeking a data-driven Paid Media Specialist who can expertly manage paid acquisition campaigns to boost our clients' online visibility, generate leads, and drive conversions. This role involves creating, optimizing, and managing pay-per-click (PPC) and paid social campaigns, while also providing insights and strategies to maximize return on ad spend (ROAS).

This is a part-time position with the potential to expand into a full-time role within 3 months.

We are looking for a Paid Media Specialist specifically with these requirements:

• Excellent English written and verbal communication skills.
• At least 3 years of experience managing paid acquisition campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, Amazon Ads, LinkedIn Ads, and others.
• Expertise in Google Ads, including managing Search, Display, Video, and Shopping campaigns.
• Experience with Meta Ads Manager, utilizing its features to optimize campaigns and track performance.
• Proven experience in $10k – 100K Ad spend per month
• Proficiency in data analysis using Google Analytics 4, tracking key performance indicators (KPIs), and creating custom reports.
• 2-3 years of experience working with a variety of industries.
• Marketing agency experience is preferred.
• Familiarity with conversion tracking and the use of Google Tag Manager.
• Proven ability to meet deadlines, navigate challenges, and achieve outstanding results.

Nice to have:

• Experience in SEO or email marketing.
• Knowledge of A/B testing frameworks and experience with conversion rate optimization (CRO).
• Client management experience.

Your responsibility will include (but not limited to):

• Developing and implementing paid media strategies to meet client goals and maximize return on investment.
• Managing PPC campaigns across various platforms, including campaign setup, budget allocation, and bid management.
• Analyzing and reporting on campaign performance, using data to inform optimizations and strategic decisions.
• Conducting competitor analysis to identify opportunities and inform campaign strategy.
• Collaborating with clients and the internal team to discuss campaign goals, progress, and optimizations.
• Implementing tracking solutions, including setting up and troubleshooting conversion tracking via Google Tag Manager.
• Staying updated on industry trends and algorithm changes to ensure strategies are in line with best practices.

Growth Opportunities/Perks:

• Flexible work schedule: work when you want as long as the work gets done, expectations are exceeded and commitments are met.
• Remote work.
• Access to cutting-edge tools.
• Flexible time off.
• Ability to learn and experience working with different-sized companies in a variety of niches.

This Position Is Perfect For You If…

You are Self-Motivated and Results-Driven. 

You consistently leverage data-driven insights and strategies to achieve measurable results and proactively seek growth opportunities. You can identify what needs to be done and act without being told.

You are a Proactive Problem Solver. 

You identify opportunities to improve campaign performance and implement effective strategies. You understand the importance of data over vanity metrics and focus on driving meaningful outcomes for clients.

You are an Effective Communicator. 

You articulate complex concepts in a way that both technical and non-technical stakeholders can understand, fostering clear collaboration.

You Meet Your Deadlines. 

At Lupa Digital, our word is our bond. We deliver on our commitments or communicate proactively when there are unforeseen challenges.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!