Head of Demand Marketing

Job Title: Head of Demand Marketing

Job type: Full time / Permanent

Location: Fully remote working / US based

Description:

The Head of Demand Marketing will plan, build, and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will help us define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing teletherapy business. You will own the delivery of top-of-funnel activity through paid and organic channels (SMM, SEM, Content, Social), MQL goals, and revenue contribution attributed to marketing. 

Responsibilities:

Strategy:

Create and execute multi-channel demand generation strategies that are aligned to personas, audiences, and our revenue objectives to support pipeline and revenue goals;

Campaign Management: help construct and bring to life marketing programs, and successfully create and roll out highly targeted and broad demand generation programs that engage and advance interest across the lead, client and patient lifecycle.

Messaging:

Be able to understand the minds of our buyers to create authentic conversations that move them through the funnel and help speed up sales velocity;

Own objectives across the marketing funnel; inquire to SQL; track and optimize performance at each stage in the funnel; and create a predictable demand generation engine. And continually optimise online and offline programmes to ensure CAC is in line with ROI goals;

Partner with internal teams to increase external usage of the company educational programs;

Deliver top-notch content across different channels, driving organic engagement and improving conversion rates and retention.

Stakeholder Management: 

Collaborate with a variety of stakeholders (C-level, B2B, Clinical Operations, and product);

Continuous Improvement: always strengthening best practices while evaluating the latest marketing strategies and marketing technologies, experimenting and optimising different tactics, and consistently meeting or exceeding sales pipeline and revenue goals;

Analysis: analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision-making.

Lead Management: 

Understand lead scoring and revenue lifecycle, including MQLs and SQLs;

Have knowledge of marketing automation platforms and CRM systems (such as Salesforce, Looker).Budget;

Be responsible for the budget and report on ROI.

Requirements:

Experience in a demand marketing leadership role, preferably in the health-technology space or a complex technical market;

Excellent understanding of how to analyze and optimise conversion rates across the sales and marketing funnel;

Extensive skills in marketing technology and automation systems such as Salesforce, Google Analytics, and Google Tag Manager;

Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programmes;

Data acquisition and management knowledge to support lead nurturing and outbound programmes;

Highly quantitative with a very strong understanding of data.A desire to work both at a strategic level and tactically on projects and campaigns;

Excellent decision-making skills in regards to allocating marketing spend;

Experience in an early-stage and growing startup Self-motivated and results-driven;

Bachelor's degree or commensurate experience. MBA preferred. 

Benefits: 

401k;

Health/Dental/Vision;

Flexible and unlimited PTO;

Equity grant;

A start-up on an exciting growth journey;

Progressive role, career growth and frequent performance reviews;

Working within the mental health industry with a forward thinking and growing product;

Mental health tips and tools at our fingertips.