Senior Demand Generation Manager

Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” ... and we want that for you too!

Restaurant365 is seeking a strategic and execution-focused Senior Demand Generation Manager to lead cross-functional marketing efforts that accelerate pipeline creation and conversion. This role is responsible for owning the planning, execution, and optimization of high-impact campaigns that engage complex buying committees across channels—email, digital, partner, direct mail, and events.  

As a senior member of the Demand Gen team, you will drive planning cycles, collaborate with Sales and cross-functional marketing teams, and contribute to the evolution of integrated programs that scale with the business. The ideal candidate combines campaign excellence with partner activation, performance tracking, and a passion for continuous improvement. 

• Own the strategy and execution of multi-channel campaigns that generate qualified CWs and accelerate pipeline conversion. 
• Lead annual and quarterly planning for your assigned segment, defining priorities, themes, and channel mix in partnership with Sales. 
• Launch and optimize ABM programs across 1:1, 1:few, and 1:many tiers using tools like 6Sense. 
• Manage the execution of targeted partner campaigns, from co-branded content to joint events and referral programs. 
• Develop executive-level engagement plays such as CFO roundtables, high-touch direct mail, or vertical thought leadership initiatives. 
• Oversee third-party media relationships and paid programs that align with your campaign goals. 
• Collaborate cross-functionally with Field, Events, Product Marketing, Content, and BDRs to align campaign assets and execution. 
• Track, analyze, and report campaign performance via Salesforce and 6Sense, in partnership with Marketing Operations to ensure data accuracy and campaign attribution. 
• Provide guidance, mentorship, or oversight to other Demand Gen Managers or shared resources across overlapping initiatives. 
• Contribute to demand gen team processes, playbooks, and campaign standardization efforts. 

• 6–9 years of experience in B2B demand generation, campaign management, or growth marketing. 
• Demonstrated success in planning and executing multi-channel campaigns that drive measurable pipeline. 
• Strong collaboration skills with experience partnering with Sales, BDRs, and cross-functional marketing teams. 
• Hands-on experience with Salesforce, 6Sense, Reachdesk, and digital marketing platforms. 
• Proven ability to manage multiple workstreams, vendors, and partner relationships simultaneously. 
• Analytical mindset with the ability to translate data into actionable insights and recommendations. 
• Experience in SaaS, tech, or fast-paced growth environments is preferred. 

• This position has a salary range of $115,000-$144,600. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices.
• Comprehensive medical benefits, 100% paid for employee
• 401k + matching
• Equity Option Grant
• Unlimited PTO + Company holidays
• Wellness initiatives

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DYN365, Inc d/b/a Restaurant365 is an equal opportunity employer.