Commercial Analyst

At Right Formula, we don’t just create partnerships – we create unforgettable experiences. With over 25 years of unmatched expertise, we’re the go-to agency for brands looking to make a powerful impact in motorsport, particularly Formula 1. Our team is driven by passion, creativity and the desire to help our clients connect with the sport in innovative, authentic and meaningful ways.

Having grown rapidly, expanding our roster to over 30 global partners, we are now entering an exciting new phase of expansion. We’re seeking an ambitious Commercial Analyst to join our dynamic commercial team and drive the next chapter of our success.

This is more than just a role – it’s an opportunity to shape the future of sports marketing within the world’s most exhilarating industry.

This is a rare opportunity to shape a position from the ground up, defining best practices, building new processes, and directly influencing commercial decision-making. There is no blueprint—this is a role for a true self-starter who thrives in autonomy and is excited by the challenge of developing an entirely new function. If you’re passionate about data-led insights, commercial strategy, and making a tangible impact in an industry as thrilling as Formula 1, this role is for you.

Key Responsibilities:

Define & Develop the Commercial Analyst Function

Establish and refine how commercial data is collected, analysed, and reported at Right Formula.

Identify the best tools, methodologies, and processes to drive data-led decision-making.

Implement new reporting structures and influence commercial operations strategy.

Data Analysis & Strategy Support

Take full ownership of Right Formula’s sales intelligence, tracking industry trends, competitor activities, sponsorship deals, and market shifts.

Provide actionable insights to shape business development and commercial strategy.

Sales Support

Identify revenue opportunities through data-led insights and market research.

Support business development by providing analysis that progresses qualified leads.

Assist in the preparation of sales presentations and negotiations.

Client Insights

Analyse client data to uncover new growth opportunities.

Work closely with account leads to ensure client goals and commercial targets are met.

CRM Management & Reporting

Build and optimise Right Formula’s CRM system (Monday.com) to maximize efficiency.

Provide real-time reporting on pipeline activity, sales performance, and forecasts.

Potentially develop Power BI reports for the Leadership Team.

Collaboration

Work cross-functionally with commercial, strategy, integrated marketing, design, and client services teams.

Ensure a unified approach that drives commercial success and profitability.

Applicants should have:

Degree in Business, Statistics, or a related field.

Significant experience in a commercial or analytical role within Formula 1, top-tier sports, agency, media, entertainment, or a related field would be beneficial

Strong proficiency in Microsoft Excel, Google Sheets, and data visualization tools (e.g., Power BI, Tableau).

Experience working with commercial teams to analyse data and generate insights that support sales efforts.

A true self-starter who is confident in developing new processes and functions.

Excellent time management, organizational skills, and attention to detail.

Experience with CRM tools (Monday.com is a plus) and leveraging data to drive decision-making in a fast-paced environment.

A team player who thrives in collaboration while maintaining the ability to work independently.

Compensation:

Competitive salary with performance-based incentives.

A wide range of company benefits.

This role would be based in our Battersea office 4 days a week with the option to work from home once a week.

If you're ready to take full ownership of this new role and make a lasting impact in Formula 1 sports marketing, apply today!