Hybrid Marketing Coordinator -OH

Location: Columbus, OH (only considering candidates in the local Columbus area) 

Hybrid: 3 days onsite, 2 days remote (note: this will become hybrid after 30 days of hire and training) 

Williams Lea, by RRD is a global business support services company with a strong legacy—over 200 years of experience delivering world-class business solutions. We specialize in delivering skilled administrative support, document production, presentation design, and marketing and communications services to leading companies around the world—especially within legal, financial, and professional services industries.

We’re a people-powered organization. With a presence in North America, the UK, Europe, and Asia Pacific, we have thousands of employees globally, all working together to help our clients operate more efficiently and effectively. Whether it’s supporting law firms with critical document production or helping financial institutions manage high-volume print and digital communications, we’re the behind-the-scenes team making everything run smoothly.

Shift: Monday to Friday 11:00 am to 8:00 pm EST

Pay: $23.50/hour + 10% shift differential

Benefits:

• Various health insurance options & wellness plans (Medical, Dental, Vision, Prescription Drug)
• 401k Retirement Savings Plan Including Employer Match
• Paid Time Off (PTO)
• Life Insurance
• Paid Parental Leave
• Short-term & Long-term Disability
• Healthcare & Dependent Care Flexible Spending Accounts
• Domestic Partner Coverage
• Commuter Benefits
• Legal Assistance
• Employee Assistance Program (EAP)
• Access to on-site Gym and Café
• Company Provided Parking
• Additional Employee Perks and Discounts

Essential Functions:    

• Lays out, tests and circulates formatted client email drafts with Business Development teams, partners and others, making changes as needed
• Assists in building distribution lists and segmenting contacts in the CRM database across multiple criteria for mailings. Send emails via email marketing platform. Helps to enforce the firm's data protection and anti-spam policies related to this work
• Configures, tests and sets up email layout and web response forms to support global business development email campaign tracking and event registration and management
• Posts to firm website. Produces follow-up reports and metrics for email campaigns and events 
• Surveys competitors and other markets, and researching current trends to inform campaigns
• Advises marketing professionals on effective campaign set up including testing, targeting, timing, automation and metrics
• Helps to support the global team on consistent email marketing system usage and suggests improvements to business processes
• Reports on campaign analytics. Become proficient in reporting capabilities of Vuture and InterAction. 
• Brainstorms and implements experiments, conducts A/B and conversion tests
• May provide other project support as needed
• Performs other duties as assigned or required to meet firm goals and objectives

Education/Training/Certifications:      

• Associate’s or bachelor’s degree in marketing, communications or business preferred. An equivalent combination of education and/or experience may be considered in lieu of the degree when the experience has been directly related to the functions of the role.

Professional Experience:

• At least 2 years’ prior related experience required

Technical Skills:

• Proficiency in Microsoft Office products, required
• CRM experience (experience with LexisNexis InterAction preferred), database experience, preferred
• Email marketing experience, including HTML and CSS knowledge (Vuture experience preferred), highly preferred 
• Sitecore or other content management system, preferred

Performance Traits:   

• Ability to work in a diverse team environment and effectively support the demanding needs of the firm

• Ability to work under pressure, meet deadlines with shifting priorities
• Must be a self-starter with a high level of initiative

• Strong customer service skills, able to anticipate needs
• Strong attention to detail, organizational skills and the ability to handle multiple projects
• Maintains confidentiality and exercises discretion
• Exercises solid strategic thinking and problem-solving skills
• Team player with excellent English language skills and attention to detail
• Ability to communicate clearly and concisely, both orally and in writing, with people at all levels within the firm and occasionally with contacts and vendors
• Proactive, with the ability to work and move projects forward with light supervision using strong logical thinking and problem-solving skills

It is the policy of Williams Lea to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity of expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

Williams Lea is a drug-free workplace and performs pre-employment substance abuse testing.

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RRD is an Equal Opportunity Employer, including disability/veterans