Digital Marketing Manager

Position Summary:  We are seeking a highly motivated, goal-oriented, and dedicated Digital Marketing Manager to join our exciting and fast-paced team in New York City, NY. If you are equally passionate about performance marketing and career growth, an opportunity at SingleCare will be a great match! In this role, you’ll be responsible for the optimization, planning, and development of our paid digital marketing channels working both individually and as a member of an extremely talented and experienced team of performance marketers. Don’t miss this exciting opportunity for you to join a group of young professionals who operate in a laid-back and collaborative environment with a shared mindset for driving results and continuous learning.

You’ll be working on creating, implementing, and running best-in-class paid acquisition campaigns and working collaboratively with various stakeholders (including but not limited to product, engineering, data, and finance) on various projects focused on improving our digital performance and advancing our growth capabilities. You will get a chance to define and lead the execution of those projects while also managing relationships with our vendors.

Essential Duties and Responsibilities: 

• Own and manage day-to-day operations of the App Acquisition channels (paid & organic).
• Manage and execute the roadmap for App Store Optimization (ASO).
• Launch and manage campaigns across multiple ad platforms, including Paid Social, YouTube, Display, and App.
• Assist with the day-to-day management of Web SEM campaigns (our biggest channel) and ensure performance is tracking to goals to support marketing objectives and maximize profitable growth.
• Collaborate with our content, product, engineering, and analytics teams to develop core strategies and execution plans for content, landing pages, CRO, analytics & reporting improvements.
• Lead as a critical thinker using data and insights to make sound decisions, even with incomplete information/under pressure.
• Actively engage in our fast-paced ‘Test & Learn’ operating approach by conducting and analyzing results and applying learnings to implement testing and optimizations.
• Assist in budget development and forecasting while monitoring key metrics and developing strategies to grow and improve the performance of paid acquisition channels.

Qualifications:  

• 3-5 years of Performance Marketing / Digital Marketing experience (e-commerce and/or pharma/health experience a plus).
• Knowledge of various paid acquisition channels (SEM, Paid Social, Display, Video, Affiliate) and ad platforms (Google Ads, Meta Ads, TikTok Ads).
• In-depth knowledge of paid App marketing and ASO.
• Influencer and Affiliate marketing experience (a plus).
• Exemplified core fundamentals in leveraging Google Analytics, AppsFlyer, Google Tag Manager, Tableau, and other web & app tracking and analytics tools.
• Prior experience with MMM (a plus).
• Desire to learn and take on more projects and responsibilities.
• Strong analytical skills, including data manipulation, and qualitative/quantitative analysis.
• Strong communication skills (written and oral).
• Passion for interpreting and analyzing large datasets.