Product Data Analyst ( marketplace )

Salla is seeking an experienced and business-savvy Data Analytics and Business Insights Specialist to join our team. This role goes beyond running SQL queries and generating reports—we are looking for someone who can deeply understand our business, own our KPIs, and lead the charge in surfacing actionable insights to inform key strategic decisions. The ideal candidate will have expertise in metrics such as activation, retention, engagement, growth, and resurrection, and will proactively ask the right questions to guide our growth journey and help run advanced data analytics and reports to present insights and recommendations.

Responsibilities:

• Develop a thorough understanding of Salla's business objectives and KPIs across activation, retention, engagement, and growth.
• Gather, process, and analyze data from various sources to help inform business decisions.
• Continuously analyze user behavior and business performance to uncover opportunities and risks.
• Lead the design, creation, and delivery of advanced dashboards and reports that provide insights into key performance metrics.
• Partner with cross-functional teams to identify data needs and deliver analytical solutions that inform product, marketing, and operational strategies.
• Proactively formulate and explore hypotheses to drive business growth, leveraging behavioral and cohort analyses.
• Translate complex data findings into clear, actionable recommendations for diverse stakeholders.
• Establish and continuously refine frameworks for measuring and evaluating the impact of initiatives across the business.
• Ensure the quality and integrity of data by identifying and resolving data inconsistencies or inaccuracies
• Assist in the optimization of data collection, analysis processes and improve analytical tools to enhance efficiency.
• Train team members on data interpretation and reporting tools.

• Bachelor’s or Master’s degree in a relevant field such as Business Analytics, Data Science, Mathematics, or a related discipline.
• 3+ years of experience in a data analytics or business intelligence role, ideally within a SaaS and marketplace -based solutions.
• Deep understanding of metrics related to customer lifecycle and product growth, including activation, retention, engagement, and churn.
• Advanced proficiency in SQL and Python for data extraction, manipulation, and analysis.
• Expertise in data visualization tools such as Looker, Tableau, or MetaBase.
• Strong grasp of statistical methods, data mining techniques and predictive modeling techniques.
• Exceptional problem-solving skills and a proactive approach to uncovering insights.
• Ability to communicate complex analytical concepts clearly and concisely to non-technical stakeholders.
• Well-organized in presenting and preparing reports for various stakeholders.
• A self-motivated person who demonstrated ability to work independently, take initiative, and lead analytical projects end-to-end.