APAC Product Marketing Manager

About SEEK

SEEK’s portfolio of diverse businesses make a positive impact on a truly global scale. Our purpose is to help people live more fulfilling and productive working lives and helps organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities. We have a culture of high-performance in our workplaces and celebrate the diversity of our employees who contribute to the success of our organisation. Find out more about us by visiting https://www.seek.com.au/about/.

About GradConnection

GradConnection is a business of SEEK and is the market leader for online student sourcing, insights and branding. As Australia's largest student jobs board, we connect university students and recent graduates with career opportunities. We give these students and graduates the ability to research the companies on the site, learn through our student blogs, and attend events to network with employers.

‘Our SEEK’

At SEEK our biggest asset is our people, and we are proud of our community of valued, talented and diverse individuals who really know their stuff. Our culture statement, Our SEEK, is all about what makes SEEK unique and a little bit different. Our SEEK clearly outlines the Principles and the Behaviours of our best people, which include:

• Passion: we are passionate about SEEK, our purpose, our customers and our community
• Team: we care about each other and collaborate to achieve together
• Delivery: we execute with excellence and achieve great results
• Future: we think and act for the long term

The Role

The role reports to the APAC Head of Product Marketing. It focuses on building frameworks and playbooks for local Sales and Marketing teams. The goal is to implement campaigns that drive awareness, adoption, and retention of GradConnection products. It collaborates with GradConnection Product, Sales, and Operations teams to drive traffic and maintain a consistent customer experience.

Key Responsibilities

• Develop product marketing value propositions, proof points, and messaging hierarchies guided by customer insights and aligned to GradConnection and SEEK’s brand positioning.
• Design strategic marketing plans for new product launches to help guide cross-functional teams' execution during the launch.
• Synthesise customer insights to resolve new product development design.
• Design product marketing activity to support product exits/migrations by deciding what to communicate, where, when, how, and to whom.
• Guide local marketing execution teams and participating with the UX design team to maintain consistent product marketing value propositions across all relevant marketing activities and key customer touchpoints.
• Collaborate with the APAC Brand team to ensure all product naming is jointly develop with brand architecture and lead the naming design and development.
• Deliver and optimise product marketing communications tools and collateral for sales and service teams.
• Share product performance and insights with collaborators, customers, partners, and team members in relevant marketing forums and product management.
• Collaborate with other teams in Marketing and SEEK across APAC, such as Product, Design, Marketing, Sales, and Commercial teams, including:

1. Commercial to attract Graduate Hirers.
2. Operations to plan and run events.
3. Marketing and Product to get the attention of all Graduates.

The Team

The APAC Product Marketing team develops and implements exceptional product marketing strategies to enable hirers in APAC markets to fully maximise the value of SEEK. This role may have one direct report.

GradConnection has a team of 17 members who work in commercial and operational roles. They work alongside with 14 colleagues from SEEK in Product, Tech, and Marketing. The team's target is to grow the Graduate segment, with team members located in Australia and APAC.

• Over 5 years of demonstrated expertise in product marketing strategy and as a functional expertise across marketing channels and segments.
• Consistent record to solve complex problems through data-driven analysis and creative, strategic, and critical thinking.
• Strong project management skills, effectively balancing priorities, adapting as needed, and aligning tasks with objectives.
• Collaborative leader with excellent interpersonal and communication skills, experienced in leading teams and influencing diverse teams, including senior and external partners.
• Commercially savvy, center on outcomes, budget management, return on investment analysis, and strategy development.
• Skilled in crafting sales enablement materials, including pitch decks, insights, and training resources.

Other Qualifications, Skills and Experience

• Validated experience collaborating with diverse product teams and across geographies.
• Strong creative problem-solving abilities and a focus on achieving desired outcomes.
• Demonstrated ability to influence and cultivate positive team engagement.
• Expertise in digital and online marketing, including creative development.
• Knowledge of the graduate job ecosystem (preferred)

Permanent Perks
At SEEK we offer:

• Annual Performance Bonus Plan
• Support of flexible working, including a mix of office and work from home days depending on your role.
• Paid and unpaid leave benefits including Personal Flexi Days and Volunteer Days, as well as the opportunity to purchase additional leave
• Support for parents with 14 weeks paid primary carers leave and 2 weeks paid leave for partners
• SEEK is committed to operating sustainably, certified carbon neutral for its business operations (through Climate Active), purchasing renewable energy for our office and working-from-home emissions and a target for net zero by 2030. 
• The opportunity to work from anywhere for up to 4 weeks per financial year
• SEEKer Support, a confidential service that offers employees up to six sessions with a mental health professional of your choice
• Tailored career development planning (including Education Assistance Program)
• Professional development sessions with industry leading guest speakers
• Free income protection insurance
• Access to a wide range of discounts on things such as health insurance, fitness, food, travel, accommodation plus many more
• Frequent events including sports days, annual Christmas party, hackathon, and trivia
• Free kick-start breakfast every morning and fresh fruit available all day in our offices
• Casual dress – every day

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those candidates with the eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.