Digital Data Analyst

About Seraphine:

Seraphine is a global leader in maternity and nursing wear. With over two decades of experience. What we do at Seraphine is more than just fashion and clothes. We help women feel confident in their changing bodies and enable them to continue to express the choice and style they had prior to pregnancy and during pregnancy, whilst providing them with product innovations that make motherhood a breeze.

We're more than just a clothing brand. We're a community that understands the unique needs and challenges of expectant and new mothers. Our commitment to quality, comfort, and style has made us a trusted choice for women worldwide.

Workplace and Culture:

Driven by innovation and a passion for excellence, our team thrives on achieving market-leading results. We value resourcefulness, dependability, and diverse perspectives, fostering a culture of go-getters who push boundaries every day. At Seraphine, we do what we love and invite exceptional individuals from all backgrounds to join us on this exciting journey.

Your role, should you choose to apply, is to decipher complex data and story-tell by numbers (more formulas, less fairytales!)

• Ensure digital data is accurately tracked, maintained and collated across all digital data points (customer, website, product, marketing)
• Use existing analytics platforms and proprietary analysis to develop insightful reporting processes, enabling broader team to prioritise their time according to 'bang for buck'
• Proactively dig into areas of opportunity and cut-through data complexity to create a clear narrative of the different digital dynamics within the business

• You will be responsible for providing insight and reporting across all digital data points; some will exist already, others you will need to implement
• Reporting into the Head of Digital Experience, with a dotted line to the CMO, you will need to paint a picture of on-site customer behaviour from GA4 and highlight areas of opportunity for others to spring into action on.
• You'll be the abassador for data quality, working with the dev team on surfacing the right attributes in the data layer – the devil is in the detail.
• 'Test and learn' will be your mantra – and you'll have the benefit of watching the team iterate various CRO tests and will be measuring success (or not!) every step of the way
• As well as on site behaviour from GA4, you'll need to use your analytical Excel and SQL skills to analyse large data sets for customer KPIs, sales reporting and digital marketing analysis

• Minimum of 3 years data analyst experience
• GA4 Reporting including detailed knowledge on tag manager and event tracking

• Basic to intermediate SQL skills

• Data analysis, reporting and forecasting  - Advanced Excel

• Detail oriented with strong analytical background and a penchant for Excel formulas

• Annual leave entitlement – 25 days FTE paid holiday + any bank/public holidays.
• Birthday Leave – Paid day off for birthday to be taken within 30-day time frame
• Early finish Friday – Early finish on Fridays at 3pm (or another agreed day)
• Core Hours – Core hours are from 10:00am – 4:30pm.
• Staff discount – Employee will be entitled to 50% off on full-price & 20% on sale items.
• Life Assurance – Insured for a lump sum benefit of 4 x their basic annual salary, which shall be paid tax free at the discretion of the trustees to their nominated beneficiary.
• Income Protection – if an employee is unable to work, as a result of illness or injury for a prolonged period, they will be entitled to a monthly payment of 50% of their salary.
• Auto-enrolment Pension Scheme – 5% Employee and 3% Employer contribution
• Employee discount benefits via Enjoy Benefits Hub:

- Gadget Insurance

- Cancer Screening

- Pet Insurance

- Lottie – Care Home Discount

- Health & Wellbeing Videos

Upon successful completion of the probationary period:

• Salary Exchange Benefits via Enjoy Benefits Hub:
• Enjoy Technology/Mobile Phones – 2 orders per year £1000 limit per order
• Will Writing – £800 limit (Discounted rate)
• Holiday Exchange Buy/Sell – up to 5 days max.
• Workplace Nursery (saves both Tax and NI)
• Gym Benefit - £1000 limit (Saves NI and fees are reduced by 10%-25%)
• Cycle 2 Work – max £4,500 limit (Save NI and possible Tax depending on income)

Health Cash Plan: Medicash – Claim back the total or some costs of several health related services, such as Dental Treatment, Eye Tests/Glasses, Physio etc.

On the completion of 1 years’ service:

• Electric Car Scheme – 1 car per person (Salary sacrifice)
• Enhanced Maternity/Paternity Leave