Copywriter – Brand Film & Video Group

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

ServiceNow is seeking a dynamic Brand Copywriter for our Film & Video Group.  You will concept and execute content that communicates our brand voice, and tells customer stories, in internal and external campaigns, that resonate across a range of programs, and channels. Open to independent art directors or a writer/art director team.

This role requires an inquisitive, conceptual thinker, and storyteller, inherently curious about the world, able to digest complex information, and discover fresh, compelling ways, to tell a story, with humanity, emotion, and even humor.

Key Responsibilities: 

• Concept, write, develop and execute compelling stories for customer campaigns, brand, solution, and internal videos.

• Collaborate with cross-functional teams to create cohesive messaging that aligns with ServiceNow’s brand strategy and voice. 
• Interface and collaborate with production partners and vendors.

• Oversee multiple campaigns and projects simultaneously, ensuring deadlines are met without compromising quality. 

• Act as a strategic partner to stakeholders, offering innovative solutions to meet campaign objectives. 

• Stay ahead of the curve by leveraging cutting-edge AI tools to streamline workflows, optimize content creation, and enhance storytelling. 

• Champion AI-powered strategies to deliver personalized and scalable messaging at speed. 

• Uphold and evolve the ServiceNow brand voice, ensuring consistency across all touchpoints. 

• Train and mentor junior writers and creatives on best practices and brand guidelines. 

• Monitor and analyze campaign performance to refine and optimize copy based on data-driven insights. 

• Share learnings and recommendations to inform future projects and drive continuous improvement. 
• Passion for innovation, creativity, and staying at the forefront of marketing trends. 

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
• 5+ years of professional design experience, ideally at a top creative agency or in-house for a global brand. 
• Experience in video and content creation 

• A strong portfolio showcasing elite-level design work across campaigns, programs, and persona-based initiatives. 

• Expertise in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Figma, and familiarity with motion graphics tools (e.g., After Effects is a plus). 

• Experience using AI-powered design tools (e.g., MidJourney, DALL·E, generative design platforms) to streamline workflows and explore new creative possibilities. 

• Deep understanding of typography, color theory, layout, and user-centric design principles. 

• Strong collaboration skills, with the ability to work across multiple teams and adapt to feedback. 

• Exceptional attention to detail and a commitment to delivering best-in-class work. 

• Passion for innovation, creativity, and staying ahead of design trends. 

Why Join Servicenow: 

• Work with a globally recognized brand that values creativity and innovation. 
• Be part of a collaborative and forward-thinking team dedicated to shaping the future of work. 
• Opportunity to harness the best AI tools and technologies in your creative process. 
• Competitive compensation, benefits, and opportunities for professional growth. 

How to Apply: 

•  Submit your resume, cover letter, and a link to your portfolio that highlights your work and demonstrates your ability to drive impactful brand messaging.  
• This role offers a unique opportunity to combine creativity, strategy, and cutting-edge technology to make a lasting impact on ServiceNow’s brand narrative and success. Join us in redefining what’s possible! 

JV20

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $100,500 - $175,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.