Copywriter - job 1 of 2

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Role Description:

The ServiceNow Brand & Strategy team is a passionate team of creative thinkers responsible for shaping the future of the ServiceNow brand. We’re looking for a Copywriter, Campaigns with an amazing history of creating impressive campaigns and brand experiences that live throughout the entire marketing funnel.

We’re looking for a strategic, conceptual thinker, and a consummate wordsmith able to create ideas that help propel a brand that result in disruptive, witty, and award-winning executions. You must have an exceptional portfolio with experience in a wide variety of media. If you can show us your ability to tell a cohesive campaign story from awareness (film, OOH, stunts) down to acquisition (digital, landing pages, etc.), you’re a fit.

What you’ll do is generate fresh campaign concepts that transcend the B2B category, cracking briefs in ways that are both attention-grabbing and memorable, while succinctly solving business problems. Projects will vary; some will require hands-on copywriting and ideation with internal teams, while others will require you to collaborate with an external agency to partner to lead execution of your ideas and vision.

You’re fueled by positivity and embrace a growth mindset, able to thrive in a fluid environment. To you, each brief is an opportunity—you look forward to owning it from kick off, all the way to delivery, working closely with cross-functional partners every step of the way. You’re excited about great creative work, and you get everyone on the team excited about going on the ride along with you.

Key Responsibilities:

• Work collaboratively with an Art Director partner, as well as taking briefs independently.
• Work closely with the Creative Director, Campaigns and teams on conceptual development, design, and execution across key marketing briefs
• Partner with cross-functional stakeholders across the company to bring our brand to life in new and engaging ways along the full funnel of media
• Create engaging campaign narratives that scale up or down in any space from two-word headlines to long-form storytelling
• Develop creative ideas that meet the strategic brief and drive KPIs
• Ensure the consistency of the brand and highest quality of copywriting across all projects
• Keen understanding and passion to learn about and share insights on design and industry trends
• Create, concept, inspire others, and roll up your sleeves while bringing creative ideas to life; can deliver and receive direct and clear feedback
• Ability to think big while operating at the finest level of detail
• Must be a self-starter while being comfortable guiding teams, freelancers, agencies, and production partners

• BA in Advertising, Marketing, Communications, English, or other related discipline and/or the equivalent professional writing experience for campaigns
• 8+ years experience in copywriting for a creative agency or world-class in-house team; B2B/tech experience is a plus
• 8+ years experience leading and managing projects with creative agencies and internal creative groups; global experience is a plus
• 8+ years experience in marketing and brand creative with a rich portfolio including the full integrated campaign funnel from awareness to acquisition
• Outstanding presentation skills, with the proven ability to design and pitch world-class strategic presentations to all levels of our organization
• Hands-on expertise in developing creative solutions and campaigns across all mediums: advertising, film, websites (desktop/mobile), digital products, long-form copy, social, content marketing and events
• Expert knowledge of creative process (discovery, positioning, ideation, brand direction, socialization, activation)
• Working knowledge with digital creative software tools (Adobe Creative Cloud, Figma, Miro) — you can build a decent presentation in a pinch
• Strategic thinking with exceptional communication skills, ability to evangelize and build support for creative concepts and ideas across varying stakeholders.
• Fluency with a variety of AI tools (Chat GPT, Claude, Midjourney, Sora, Runway, etc.) for use in the creative ideation and production process
• Your dream is to work in a collaborative and creative environment where great ideas are celebrated no matter where they come from

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $105,000 - $155,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. 

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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