Senior Specialist, Corporate Communications Germany

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Position Overview: 
The Senior Specialist for Corporate Communications Germany is responsible for shaping and executing the company’s communication strategy across Germany, as part of the EMEA Communications team and reporting to the Director, Corporate Communications for Central EMEA. This involves managing external communications, enhancing the company’s brand presence, and driving engagement through various channels. The ideal candidate will possess expertise in corporate communications, public relations, and social media, with a proven ability to align communication efforts to business goals in the German market. 

Key Responsibilities: 

• Build and manage integrated communications program in Germany, including public relations, corporate and executive social media and German-language blog content to drive positive awareness for ServiceNow in market 

• Oversee collaborations with local communication agency and the EMEA hub teams to ensure consistent and impactful messaging. 

• Support Germany leadership participation in key industry forums like Bitkom and other strategic events. 

• Ad-hoc support with employee-facing events and communications  

• Work with the marketing team to align communication strategies with marketing efforts, ensuring cohesive branding and message consistency across all activities. 

• Build a proactive customer and partner communications program, collaborating with customer advocacy teams to amplify success stories and case studies. 

• Support on Germany issues management, working with EMEA and global comms, while protecting and enhancing the company's reputation in the German market. 

Desired Skills/Experience: 

• Native-level fluency in German and professional fluency in English. 
• Growth mindset, adaptability to fast-paced environments, and creativity in managing communications from strategy to execution
• Ability to build relationships with top-tier business and trade media, as well as industry influencers. 
• Proven track record of delivering impactful PR campaigns and high-quality content, such as blogs, press releases, and executive communication materials. 

Qualifications:

• 5+ years of public relations and corporate communications experience, preferably within an agency and/or in-house role in Germany. 
• Familiarity with integrated marketing communications, influencer engagement, and media relations in Germany. 
• Passion for creating compelling narratives, including customer success stories, that drive engagement and influence. 
• Skilled in working cross-functionally with leadership, marketing, and external agencies. 
• Demonstrated ability to align communication initiatives with business and marketing objectives. 
• Strong experience in public relations, corporate communications, and managing German-specific communications programs, including social media strategy and content creation. 

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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