Senior Social Media Advisor

Posting Closes: Open Until Filled

Employment Status: Full-time; permanent

Servus Credit Union is Alberta's largest member-owned credit union, known for building strong, resilient communities by helping our members feel good about their money. One of Canada's Best Managed Companies for 20 consecutive years and ranked as one of the top banks in Canada on Forbes World’s Best Banks list for two years in a row, we are a team of smart, gutsy, and driven individuals.  

We are looking for a Senior Social Media Advisor to join our Communications team!

Reporting to the Leader of Reputation and Member Engagement , your primary goal is to develop and guiding the execution of Servus' social media strategy. This position is also responsible for overseeing all aspects of social media content planning and creation, production coordination, content posting, and community management.

The incumbent will be adept at telling the Servus story by planning, writing and coordinating social media content that enhances Servus' external presence and reputation.

More specifically, the scope of your responsibilities will include, but are not limited to:

• Formulate and execute a comprehensive social media strategy that engages members and is aligned with organizational goals, storytelling program and brand. 
• Provide social media expertise and counsel across the Division and organization to ensure that organizational needs are served in alignment with the social media strategy and brand. 
• Lead the implementation of social media content that enhances Servus' reputation and drives brand awareness, engagement, and growth. 
• Oversee and provide direction to our external vendor that supplies social media support services.
• Provide direction and support to the Communications Advisor who executes social media content creation, posting and community management. 
• Manage a social media content calendar to ensure consistent and timely posting across all social media platforms. 
• Ensure all content is on-brand, consistent in style, quality, and tone of voice, reflecting the Servus brand to enhance the credit union’s reputation. 
• Collaborate with Marketing, Communications, and other divisions to align content with broader campaigns and initiatives. 

Skills and Experience:

• expert knowledge of current social media trends, technologies and platforms, and be able to use this understanding to create a compelling story that is told across Servus' social media channels.
• possess strong leadership, strategic thinking and planning abilities.
• excellent writing, editing, and content creation skills to ensure the social media team produces high-quality and engaging content.
• Proficient in social media management tools and analytics is essential to monitor performance and optimize strategies.
• ability to work collaboratively with cross-functional teams and know how to provide effective direction to others, ensuring alignment and integration of social media efforts with broader organizational goals.

• strong interpersonal and communication skills are crucial for fostering relationships with internal and external stakeholders.

Education:

• Degree or diploma in communications, public relations or a related field. 
• IABC certification or accreditation and/or CPRS accreditation preferred.  
• 8+ years of communications experience, including at least 5 years of social media experience.  

Most importantly, we are looking for candidates with a passion for helping our members and businesses succeed. If you are a Social Media expert looking for long-term career growth, then we encourage you to apply!

Working for Servus has outstanding benefits. In addition to standard benefits like health and wellness, vacation and retirement savings programs, we also provide other important benefits such as:

• Training & Development Opportunities
• Career Advancement Potential
• Flexible work options
• Competitive Compensation including performance-based incentive pay
• Meaningful work towards individual and corporate goals 
• Opportunities to get involved and give back through an employee volunteer program

 For information about these benefits and more, click here. 

At Servus, our employees are also members. This means you'll have all the benefits of being a member of the credit union including profit sharing, voting for the board of directors, and all of the services we provide … with a few additional perks!

What happens next?

Only those applicants selected for an interview will be contacted. Should you require any accommodations during the hiring process, please advise us at that time.

Discover a sense of belonging amongst a team of unique, authentic individuals working together to reimagine financial fitness. We value and celebrate the richness that diverse backgrounds and experiences bring to our community. Your skills, passion, and curiosity may find a sense of belonging at Servus, so even if you don’t check every box we encourage you to apply! 

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