Social Media Manager, Shark Home

We are looking for a visionary Social Media Manager with experience in organic social growth strategy. In this role, you will help set the vision for and execute our social media presence, crafting strategies that drive meaningful engagement and position Shark Home as a leader in digital storytelling. You will be instrumental in shaping the brand’s identity, leveraging organic platforms, influencers, and creators to make us one of the most talked about brands on social media.

Key Responsibilities:

Organic Social Media Growth

• Develop and oversee a sophisticated organic social media strategy designed to grow and engage our audience across platforms
• Serve as the in-house expert on organic social trends and influencers, identifying emerging opportunities to stay ahead of competitors
• Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community
• Establish benchmarks for success, leveraging analytics and insights to inform ongoing strategy and performance improvements
• Monitor evolving platform algorithms, trends, and best practices, ensuring the brand remains agile and innovative

Cross-Functional Collaboration and Leadership

• Collaborate closely with leadership across Marketing, Analytics, PR, Product, and Creative teams to integrate social strategies into broader marketing initiatives
• Partner with other social media managers and content creators to craft posts, fostering a culture of innovation and excellence
• Mentor community managers and guide them on maintaining the brand voice and social media best practices
• Champion a data-informed culture, aligning key stakeholders on KPIs, results, and opportunities for growth
• Assist influencer managers and agencies with campaigns as needed

Qualifications:

• 5-7 years of experience in social media, influencer marketing, or digital strategy
• Deep expertise in organic social media strategies, platform algorithms, and content trends
• Strong analytical mindset with experience using tools like Hootsuite, Google Analytics, and influencer marketing platforms like CreatorIQ
• Outstanding communication and presentation skills, with the ability to influence and align senior stakeholders
• Experience in CPG organizations and/or agencies preferred
• Familiarity with paid social and influencer strategy preferred

This role will be in our Needham, MA 3x a week on site