Marketing Specialist

We are seeking a proactive and results-oriented Marketing Specialist to join our growing B2B SaaS team. Reporting to the Head of Marketing, this role will support the execution and optimisation of various digital marketing campaigns to increase brand awareness, generate leads, and drive customer acquisition.

Responsibilities:

• Assist in planning and implementing digital marketing campaigns across SEO, paid search (PPC), social media, email marketing, and content marketing.
• Support the creation and distribution of engaging content, including blog posts, email campaigns, and social media posts, ensuring optimisation for search engines and alignment with company messaging.
• Support digital lead generation initiatives through paid media, email campaigns, and website optimisations, focusing on converting traffic into qualified leads.
• Work closely with sales and product teams to understand customer needs and develop targeted marketing materials that support business growth.
• Monitor, analyse, and report on key performance metrics for digital campaigns.
• Help with setting up and managing marketing automation workflows using tools like HubSpot and similar platforms to nurture leads and streamline processes.

About you:

• 3+ of experience in marketing, preferably in a B2B SaaS environment.
• Strong understanding of digital marketing channels (SEO, PPC, email, social media, content marketing) and their application in B2B marketing.
• Basic experience with marketing automation tools (e.g., HubSpot, Mailchimp, Marketo) and analytics platforms(e.g., Google Analytics, LinkedIn Analytics).
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Knowledge of SEO best practices and ability to apply them to website content and digital campaigns.
• Experience with social media marketing and a passion for creating engaging content.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.

This is a fantastic opportunity for someone looking to further their marketing career and make a significant impact within a growing B2B SaaS company. If you’re creative, driven, and eager to take on new challenges, we’d love to hear from you!