Director, Demand Generation

Company Summary:

Slang.ai is redefining customer engagement through conversational AI, making every interaction seamless and efficient. Our mission is to transform the restaurant industry by providing the ultimate voice AI solution for consistently outstanding customer experiences. At Slang.ai, we foster a culture of innovation, inclusivity, and growth, ensuring that every "Slangsta" (employee) feels valued and connected to our broader AI driven impact.

What Your Experience Will Be: 

As the Director, Demand Generation, you will lead the strategic vision and execution of multi-channel demand generation campaigns that drives pipeline growth. Working within the Marketing department, you will report to the CEO partner with Product Marketing to ensure alignment between campaigns and go-to-market strategies.

This role requires a strategic and data-driven mindset, as you will design and oversee programs that integrate events, paid media, email, and multi-touch campaigns. You’ll work cross-functionally with Sales, Product, and Creative teams to craft initiatives that not only resonate with our target audience but also position the organization as a market leader.

As a leader in the department, you will use advanced tools and methods, to drive performance and optimization. Your work will have a direct impact on revenue growth and market expansion, while also providing an opportunity to strengthen your expertise in high-level campaign strategy and leadership. We are a remote first company with primary office space in New York, and this role will require travel from time to time. 

Why You Belong Here & How You Will Grow:

At Slang.ai we believe in empowering our team members to thrive both professionally and personally. In this role, you’ll have the opportunity to shape and execute innovative demand generation strategies that drive tangible business impact. You’ll collaborate with a team that values creativity, data-driven decision-making, and cross-functional partnerships, ensuring that your work is both meaningful and transformative.

We foster a culture of continuous learning and growth, providing access to mentorship, leadership development, and professional training opportunities. As the Director, Demand Generation, you will be a key architect of our marketing success, with the resources and support to build on your strategic expertise, refine your leadership skills, and make a measurable difference in the organization’s trajectory. We encourage leveraging AI technology to enhance your team's output. By joining our team, you’ll not only advance your career but also contribute to a company where innovation and collaboration fuel both individual and collective success.

• Event Marketing: Design and execute in-person and virtual events, webinars, and sponsorships to generate leads, nurture prospects, and drive pipeline growth.
• Paid Media Management: Develop and optimize paid media campaigns across platforms (e.g., Google Ads, LinkedIn, and programmatic channels) to maximize ROI.
• Email Marketing: Plan and execute segmented, personalized email campaigns to drive engagement across the customer journey.
• Multi-Touch Campaigns: Strategically combine content, events, paid media, and email into cohesive, multi-channel campaigns that accelerate lead generation and pipeline movement.
• Performance Tracking: Analyze campaign performance, report on key metrics, and identify opportunities for optimization and growth.
• Cross-Functional Collaboration: Work closely with sales, product, and creative teams to align strategies, share insights, and ensure seamless execution.
• Innovation and Experimentation: Continuously test and refine new approaches to demand generation, contributing to a culture of learning and adaptability.

• Experience: 5+ years in demand generation or growth marketing, ideally in a SaaS or tech environment.
• Technical Skills: Proficiency with marketing automation tools (e.g., HubSpot) and paid media management tools (Facebook, Google Adwords, Youtube, Tiktok) 
• Analytical Skills: Strong ability to interpret data, report on metrics, and derive actionable insights.
• Creativity: A passion for crafting compelling campaigns and experimenting with new strategies.
• Mindset: A collaborative, entrepreneurial approach and a commitment to driving measurable impact.

How Work Affects My Life:

We offer competitive compensation, including various rewards and benefits, to reflect your value to the company. By joining Slang.ai, you’ll find your work meaningful and aligned with your personal goals, shaping a positive worldview and reinforcing your sense of worth by helping businesses more efficiently serve their customers and alleviate pain for their staff.

Our Vision

Calling a business shouldn’t feel like a robot-hostage situation, where you’re forced to listen to horrible music and can't reach a human, while enduring a soulless voice uttering "I'm sorry I didn't quite get that" on repeat for eternity. (shudder) That’s why we started Slang.ai. We use the latest AI and audio wizardry to make transacting via voice so enjoyable it’s more human than human. By 2030, we will save businesses and consumers 1 billion minutes of precious time while transforming voice channels into the preferred mode of communication (it's faster and easier than text).

We have backgrounds building product at companies like Spotify, Buzzfeed, the New York Times, and OpenTable —shipping experiences that have reached hundreds of millions of users. Now, we’re using our backgrounds to start a new culture, one that puts product and human-centered design above all else while fostering constant learning and growth. Sound like something you’d like to be part of? Get on board.

Our Values 

Overachiever Fever. We’re overachievers (we don’t know any other way)

Learner Fervor. We take every opportunity to learn (especially when it’s hard) 

Humility Ability. We approach each other with curiosity and openness (know-it-alls not welcome!)

SMB MVP. We’re an expert member of our customers’ teams (we earn their trust)