Sr. Copywriter

We seek a talented and creative Senior Copywriter to join our marketing team. The ideal candidate will have a strong background in crafting compelling copy and engaging content for our website, landing pages, blogs, and digital marketing campaigns. The ideal candidate will also be a master storyteller, capable of translating complex ideas into clear, concise, and persuasive language that speaks to our customers' needs. 

Reporting to the Director of Content Strategy, you will play a crucial role in shaping our brand voice and driving user engagement across various digital platforms. The role requires a strategic thinker who can collaborate effectively with cross-functional teams to deliver exceptional content that aligns with our business objectives. 

Smarsh is an award-winning tech company that helps companies communicate and collaborate while staying ahead of ever-changing regulations. We need you to bring your most innovative, out-of-the-box, and scalable thinking to promote our market leadership and build awareness of our unique value. 

• Content and Copywriting Excellence: 
• Create engaging, persuasive and informative content for websites, landing pages, email campaigns, social media, and other digital channels. 
• Edit, and proofread content for accuracy, grammar, and style aligning with the Smarsh brand messaging framework. 
• Maintain a consistent brand voice and style across all content.
• A/B test different copy variations to optimize engagement and conversion rates.
• Leverage AI tools to generate, refine, and optimize copy, ensuring on brand tone and voice for efficiency and scalability.
• Demonstrate proficiency in crafting effective prompts for AI tools to achieve desired content outputs, including consistent tone, style, and target audience.

• Web Content Management: 
• Optimize web content for search engines (SEO) and user experience (UX).
• Utilize AI for content analysis and keyword optimization, identifying trends and opportunities for improved SEO performance.
• Conduct keyword research and implement SEO best practices to enhance web visibility.
• Manage and update website content using content management systems (CMS).
• Plan and optimize website content for maximum impact.

• Collaboration & Communication:
• Collaborate with designers, web developers, writers and marketing teams to ensure seamless content integration that aligns with branding and UX goals.
• Present content ideas and strategies to stakeholders.
• Provide constructive feedback to other content creators.
• Communicate clearly and effectively with team members and stakeholders.
• Stay current with industry trends and competitor content to identify opportunities for content improvement.
• Act as a subject matter expert on AI-driven content creation, providing guidance and best practices to the team.

• Bachelor’s degree in marketing, communications, English, journalism, or a related field.
• 7+ years of experience in web copywriting, preferably in the tech industry.
• Deep understanding of UX principles and methodologies.
• Strong understanding of SEO, keyword research, and content optimization.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to write in a clear, concise, and engaging tone tailored to different audiences.
• Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and marketing automation tools is a plus.
• Proven experience using AI tools for content creation and optimization.
• Demonstrated ability to create and refine effective prompts for AI models to generate high-quality content.
• Understanding of the safeguards against plagiarism, copyright violations, and branding recognition risks infringing on intellectual property rights and best practices for using AI in content creation.
• Strong time-management skills and the ability to work on multiple projects simultaneously.