Director of eCommerce Marketing

At SmartBear, we believe building great software starts with quality—and we’re helping our customers make that happen every day. Our solution hubs—SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.

Director of eCommerce Marketing

We are seeking an experienced Director of eCommerce Marketing to spearhead our marketing strategic direction and execution of our e-commerce business across a SmartBear’s suite of products toward our mission of revolutionizing software quality. This pivotal role owns our eCommerce numbers and focuses on leveraging web strategies, messaging, online sales and digital marketing as well as pricing tactics to boost ecomm pipeline and conversions. Collaborating with teams across product management UI/UX, marketing, finance, and data analytics, the Director will enhance user engagement, increase conversion, promote adoption, and expand our self-service eCommerce operations. The ideal candidate will have a strong background in e-commerce, digital marketing, and team leadership, with a proven track record of driving revenue growth in a technology-focused environment.

What you’ll do:

• Strategic Planning and Execution: Develop and manage a comprehensive eCommerce strategy to enhance our website, products, and customer engagement, delivering a seamless self-service buying experience.
• Content and Website Management: Collaborate with product marketing and digital teams to enhance eCommerce user experiences, focusing on optimizing content, navigation, and checkout processes to improve conversion rates and customer satisfaction.
• Business Reviews: Lead cross-functional teams in regular strategic reviews, providing insights and updates to the Senior Leadership Team.
• Performance Analytics: Manage and enhance digital presence using targeted marketing strategies, SEO, CRO, and social media, utilizing analytics to inform decisions and drive innovation.
• Innovation and Process Optimization: Drive continuous improvement by implementing industry best practices and exploring new eCommerce opportunities.
• Pricing, Promotions, and Incentives: Develop and manage pricing strategies and promotional offers to optimize partner success, assessing the effectiveness and overseeing partner incentive programs.
• UX/UI Optimization: Partner with technology stakeholders to optimize UX/UI based on data and customer feedback.

Qualifications:

• Bachelor’s or Master’s degree in Business, Marketing, E-Commerce, or a related field.
• 7-10 years of progressive e-commerce experience, with at least 5 years in a leadership role preferred.
• Proven track record of driving revenue growth through e-commerce channels.
• Experience in the technology sector is highly preferred.

Skills:

• Strategic Planning and Execution: Mastery in formulating and deploying comprehensive ecommerce strategies to drive business growth.
• Data Analytics and Insight Generation: Expert in utilizing data analytics to derive actionable insights and inform strategic decisions.
• Strategic Pricing & Promotions: Experience developing partner pricing and promotion strategies that balance business growth with partner success.
• Leading with Influence: Skilled at working across sales, marketing, and product teams to align on shared objectives.
• Technical Skills: In-depth knowledge of ecommerce systems, SaaS platforms, and digital marketing technologies including specific subscription management platforms (e.g., Stripe, ChargeBee), analytics tools (e.g., Google Analytics, Tableau), or CRM systems (e.g., Salesforce).
• Growth Mindset:  Analytical approach to measuring and optimizing effectiveness and finding creative ways to overcome challenges and circumvent barriers.
• Urgency and Adaptability: Act with urgency and thrive in a fast-paced growth environment.
• Communications: Excellent communication and interpersonal skills to present at Executive level.

Why you should join the SmartBear crew: 

• You can grow your career at every level. 
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person. 
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.  

Did you know? 

• Our main goal at SmartBear is to make our technology-driven world a better place.  
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.  
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.  
• We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work. 

SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status. 

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