Senior Demand Marketing Manager

Location: Boston, Hybrid

Our Opportunity

Are you a creative, results-driven marketer with a passion for building high-impact demand generation campaigns? At Snyk, we’re empowering developers to build securely without slowing down. We’re looking for a strategic marketing expert to drive demand generation and pipeline growth through innovative, scalable campaigns. If you thrive in a fast-paced, collaborative environment, love turning marketing programs into measurable business success, and enjoy working with cross-functional teams, this role is for you!

You’ll Spend Your Time:

• Leading the strategy, development, and execution of global demand generation campaigns that drive pipeline growth.
• Owning the end-to-end rollout of inbound and outbound marketing programs, including content, webinars, and paid digital strategies.
• Developing and refining audience segmentation, messaging, and targeting strategies to maximise engagement.
• Enabling regional marketing teams to tailor and launch high-performing campaigns in key markets.
• Defining and tracking success metrics, analysing campaign performance, and providing insights to optimise future programs.
• Collaborating cross-functionally with Sales, Product Marketing, and Digital teams to ensure seamless execution and alignment.

What You’ll Need:

• 5+ years of B2B marketing experience, ideally in demand generation or campaign management.
•  Expertise in marketing automation, CRM, and sales tools (Marketo, Salesforce, Zoom Webinar, Salesloft, etc.).
•  Strong project management skills with the ability to juggle multiple priorities and keep campaigns on track
• A data-driven mindset, with the ability to analyse campaign performance and make strategic recommendations.
• A passion for team collaboration, working closely with sales and marketing stakeholders to drive revenue impact.

We’d be Lucky if You: 

• Have experience in developer-first or cybersecurity marketing.
• Get a thrill out of tweaking campaigns to squeeze out that extra 1% in conversions.
• Love building and optimising campaign playbooks that scale across global teams.
• Are the kind of teammate who makes collaboration seamless and fun.
• Can turn a simple idea into a multi-channel marketing masterpiece.
• Make campaign reports engaging enough to keep the sales team awake. 
• Bring the right amount of humour to make meetings fun but still productive.

#LI-CH2