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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
As a Product Marketing Manager at SoFi, you will focus on driving growth, member delight and innovation across SoFi Checking & Savings, Invest, Insurance, Small Business and AtWork products. You’ll conduct competitive and user research, drive channel, creative and UX strategy, and experiment frequently on landing pages and within the SoFi app. You’ll own projects and marketing campaigns that drive a significant impact to SoFi’s new member growth and bottom line. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams of the product business unit.
Attention to detail and an eye for quality are critical to your success, along with an ability to develop our product marketing in a way that resonates and clearly articulates how we solve our members' problems. You are analytical and user-centric, able to dig into drop-offs within a marketing funnel, hypothesize a consumer pain point, and validate it through experimentation. You have a desire to fail fast to learn, iterate and improve faster. You write insightful creative briefs that excite creative teams and get them excited to develop compelling campaigns that fuel growth. Your excellent organizational and project management skills enable you to collaborate cross-functionally, build processes, consistently monitor KPIs, and disseminate insights broadly.
What you’ll do
What you’ll need
Characteristics:
Qualifications / Skills:
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