Social Content Creator

About SPOKE

How it started ...

SPOKE began with one big idea: fit comes first - but most brands can't deliver it.

They churn through styles and spread themselves thin across lots of stores - leaving leave huge size gaps, which we all fall through. The clothes we wear are often uncomfortable or unflattering - and a pain to shop for.

It doesn't have to be like this, we thought. We could use e-commerce to customise each order - offering a flawless, personalised fit, without the hassle and expense of fully bespoke.

So we did. In 2014 we set about building a digital menswear brand to focus on aspirational men, and the things that really matter to them. Starting with fit.

How it’s going...

We’ve acquired more than 200,000 customers and sold more than 500,000 trousers in the UK, the US and Germany.

In legwear, we discovered the perfect category to launch the business - underserved and underloved, yet full of rich opportunity to do things better. We’ve since expanded into many other categories, with more yet to come.

About the role

We’re looking for a switched-on creative, passionate about creating engaging social media content. Reporting to our Brand Manager, you will be the brains behind the brand’s paid and organic social content, and support with other brand and campaign content.

You should be well-versed in trends and formats across platforms such as Instagram, YouTube, and TikTok - and be able to collaborate with our Creative and Performance Marketing teams to create compelling and engaging brand video content.

Content ideation and creation

• Conceptualise, script and storyboard social-first content for both paid ads & organic social posts for Meta and TikTok - using past insights to improve metrics
• Collaborate with our internal Video Content Creator to bring your concepts to life - which might involve you occasionally jumping in front of the camera
• Create low-fi and behind-the-scenes content for organic social, such as Instagram reels and stories

Social media strategy and management

• Develop and execute an organic social strategy across brand owned channels
• Day-to-day management of our Instagram and LinkedIn account, creating and posting engaging content that resonates with our target audience
• Own fortnightly and monthly performance reports for organic social, identifying successful content and elements to inform future content iterations and developments
• Discover influencers and develop partnerships to elevate our impact and growth

Trends & Insights

• Stay updated on the latest social media trends, tools, and best practices to enhance creative strategies
• Integrate the data insights from our Performance Marketing team into your creative ideation process

The Right Candidate

• Experience in creative ideation and execution (storyboarding, scripting and creating organic and paid social video content)
• Experience managing and growing social media platforms, especially Instagram
• Comfortable appearing in videos and engaging with the camera
• Experience using phone editing apps like Capcut, using Photoshop/Figma for designing social posts
• The ability to apply brand codes creatively while upholding brand identity, and be comfortable writing copy in brand voice
• A positive attitude and a collaborative personality
• Excellent organisational and communication skills
• An authentic interest in fashion / style / menswear

Comp & Benefits

You can expect:

• 25 days of holiday - and 1 additional for each year of service
• Vitality health insurance
• 3% pension matching
• 3&2 working week - work from home (or anywhere else) 2 days per week
• Perhaps the most generous 'trouser allowance' anywhere in the world* (*unproven, but likely)

Workplace & Culture

We're an ambitious and driven lot. We're building a household name - and to do that, you need to jump in with both feet. So as a team we value Pace, Accountability and Ambition.

But we're also passionate about creating a workplace that we all want to spend time in - a workplace characterised by a bit of humanity. Monday morning should feel good - and at SPOKE you encounter a culture that is collegiate, and friendly and supportive - as well as ambitious.

Our office is a 30 second walk from Richmond station, so just 20 minutes to Waterloo - but also a stone's throw from the Thames, 5 minutes from Richmond Common ... and in the shadow of Kew Gardens.