Audience Development Manager - job 1 of 2

We are looking for a passionate and skilled Audience Development Manager to join our Podcast team. This person is an experienced curator and strategist, capable of leading Spotify’s efforts in localized podcast and video podcast programming. You will play a critical role in defining and driving Spotify’s editorial and content promotion strategy in your local market, working closely with programming, product, marketing, and data teams.

Our collective mission as editors is to drive growth and discovery for podcasts and video podcasts on and off platform, working hand in hand with creators and partners to expand audiences and increase engagement.

• Curate and program collections, playlists, and surfaces to enhance the discovery of both audio and video podcasts, tailoring recommendations based on local market trends.
• Analyze audience insights and platform data to identify trends, understand user behavior, and optimize content placement for maximum impact.
• Develop and implement creative, data-driven programming campaigns that maximise both algorithmic and editorial strategies to increase listener/viewer retention.
• Monitor, interpret, and report on key performance metrics, translating numbers into actionable programming strategies.
• Stay on top of emerging creator trends across TikTok, Instagram, YouTube, and other digital platforms to inform programming and promotional strategies.
• Identify and spotlight rising digital creators whose content aligns with audience interests on Spotify.
• Support the growth of video podcasts by working closely with creators, Partner Managers, and marketing teams to promote new video podcast launches.
• Advise local studio teams and partners on content trends, gaps in the market, and audience preferences to inform content investment decisions.
• Collaborate cross-functionally with teams across multiple markets to align on growth strategies and standard processes.

• Deep experience in programming and optimizing content for engagement on a digital platform, with a strong understanding of both audio and video consumption habits.
• A strong pulse on digital culture—you understand how audiences discover and engage with content across TikTok, Instagram, YouTube, and other creator-driven platforms.
• Analytically minded, with the ability to read, interpret, and work with data to inform programming decisions (SQL knowledge is a plus but not required).
• A passion for podcasts and video podcasts, with a clear understanding of what drives engagement in Spanish-speaking markets.
• Ability to work autonomously and lead multiple projects, collaborating with many partners across different functions.
• A deep understanding of audience segmentation and how to tailor content strategies for different listener and viewer demographics.
• Experience working with publishing tools and CMS, preferably in a content-focused role.
• Strong editorial experience, with a great eye for quality content and emerging talent in the podcast and video space.
• Excellent writing and communication skills, with the ability to craft compelling copy for multiple audiences.
• Fluent in Spanish and English.

• This role is based in Mexico City.
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.