Director, Digital & Integrated Marketing (US or Canada)

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio and in-game ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

We are looking for an experienced leader to join our team as Director, Digital & Integrated Marketing to lead our digital marketing initiatives and integrate them seamlessly across all channels to drive brand awareness, customer engagement, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, including sponsorships, paid search, SEO, social media, content marketing, email campaigns, and performance-based analytics. You will be responsible for creating and executing an integrated digital marketing strategy that aligns with business needs from lead to revenue, as well building, developing and managing a world-class team of marketers to drive measurable outcomes.

StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply. 

• Team Leadership & Collaboration: Manage and mentor a team of digital marketers across multiple channels, including but not limited to paid search, paid social, organic social, employee advocacy, email marketing, webinars, and more. Foster a collaborative environment, ensuring that the team is aligned and empowered to execute on marketing initiatives.

• Strategy Development & Execution: Develop and implement a comprehensive digital and integrated marketing strategy that supports business objectives and drives customer acquisition, engagement, and retention across digital channels.

• Cross-Channel Integration & Journey Understanding: Ensure seamless integration of digital marketing efforts across various platforms (e.g., website, social media, email, paid advertising, SEO) and traditional marketing channels to create a cohesive prospect and customer journey.

• Campaign Management: Lead the creation, execution, and optimization of relevant  integrated marketing campaigns, leveraging data and analytics to continually improve performance and ROI. 

• Digital Performance: Work with the digital marketers to strategize and optimize channel performance, driving initiatives across awareness and lead gen, ensuring budgets are applied to drive maximum exposure and revenue. Stay up-to-date with trends and AI, ensuring our strategies drive innovation. 

• Analytics & Reporting: Ensure marketing channels and campaigns are set up to create end-to-end insights and understanding of the marketing funnel. Monitor and report on key performance metrics for all digital marketing initiatives, utilizing analytics platforms (Google Analytics, social media insights, email campaign metrics, funnel metrics) to track performance and optimize campaigns for maximum impact. 

• Budget Management: Develop and manage the digital marketing budget, ensuring that resources are allocated effectively across channels to maximize return on investment.

• Stakeholder Communication: Collaborate within Marketing and with cross-functional teams, including Sales and Customer Success, Product, and Creative, to ensure that digital marketing efforts align with overall business goals and brand vision.

• Prior leadership and channel experience in a high growth MarTech or AdTech company, with previous ownership over digital marketing and campaigns that resulted in increased demand, lead generation, and ROI for the company
• End-to-end understanding of the digital and marketing B2B funnel, with the ability to identify areas of optimization and investment
• A balance of strategic vision and tactical execution with the ability to get into the details and do the work
• At least 8 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance oriented culture
• Proven experience with change management and organizational transformation
• Experience working across a variety of digital and MarTech tools, such as: Salesforce CRM, Marketo, Hubspot, Inflection.io, LinkedIn, Google, Bing, sponsorship vendors and more

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

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