Director of Subscriber Acquisition

About Starry:

Starry is a rapidly growing internet service provider and we are proud to be an Equal Opportunity workplace. Just like the internet service we provide, we do not discriminate. We welcome people from all over the world to share their knowledge and perspectives. At Starry, you can discover the many careers and opportunities that are made possible when you connect people to the limitless possibilities of the internet.

Our mission focuses on two things. First, we’re making the experience of accessing the internet simple, transparent, and delightful. Second, we’re bringing that experience to underserved communities around the world. We approach our mission with a cutting-edge wireless technology, customer service designed to delight, and a culture of innovation and intellectual curiosity.

Who you are:

Starry is seeking an experienced and innovative Director of Subscriber Acquisition for the New York City market. You will be responsible for driving subscriber growth for the brand and business through locally driven field marketing campaigns and activity aimed at increasing subscriptions and demand within our multifamily communities. 

The Director will oversee a team of full and part-time staff to achieve goals in subscription growth, brand awareness, and demand generation. This team leader will supervise the daily operations of the Subscriber Sales team that sells internet service to residents in Starry’s residential portfolio, and will support the goals of driving new revenue and customer growth in the New York City market.

You will work closely with local Customer Success and Deployment to project growth trends and analyze existing market data to define the acquisition strategy for all channels within your market. The Director of Subscriber Acquisition reports directly to the VP of Subscriber Acquisition. 

What you’ll be doing: 

• Lead, mentor and coach the local field marketing team
• Develop the local marketing strategy for New York including online and offline channels
• Drive innovation in process, automation and scalability of local marketing programs
• Oversee the execution, analysis and reporting of local marketing activations
• Support interviewing, hiring, and training of Subscriber Sales staff 
• Set clear expectations and hold employees accountable when activity and sales expectations are not met in a consistent and fair manner.
• Ensures their team is meeting and exceeding weekly and monthly revenue and subscriber goals for their assigned territory
• Ensures their team completes administrative tasks related to tracking and completing sales activities
• Manage relationships with local partners and agencies
• Collaborate with leaders from Marketing, Subscriber Services and Customer Success within your market to achieve business goals and objectives.
• Develop and execute local marketing campaigns and promotions

Bonus Points if....

• Experience with a high growth startup
• Experience in telecom and/or real estate
• Enthusiasm for new technology and the internet space

• BA or BS degree required
• 7+ years experience in sales for telecommunications or a similar vertical
• Experience managing field sales team
• Experience with acquisition marketing and demand generation
• Field and door-to-door sales background
• Experience with data analytics and how to effectively apply learning to improve performance
• Exceptional ability to communicate effectively to business stakeholders, internal team members and partners 
• Ability to influence and manage multiple teams with excitement to reach milestone

Working Conditions

• Field and Office environment
• Outside field environment with exposure to inclement weather
• Travel required throughout the NYC metropolitan area including the Bronx, Brooklyn, Manhattan and Queens

Salary of $110,000 - $130,000 plus a quarterly bonus based on market and sales team performance. Final salary will be based on a variety of factors, including experience, education, and training.

We work hard, so we take care of each other and try to enjoy ourselves along the way.
All full time Starry employees receive:

• Generous employer contribution for you and your dependents on low deductible health plan, dental plan, vision plan, AD&D, and life insurance and access to our 401(k) retirement plan
• 12 weeks of 100% paid parental leave for all new parents after six months of continuous employment

Happy Interneting!

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.