Brand Marketing Coordinator

Brand Marketing Coordinator

Location: New York City (Hybrid)

Reports to: Brand Marketing Director

Are you obsessed with all things beauty and social media? Do you thrive in a fast-paced, start-up-style environment and love working with a collaborative, creative team? Tarte Cosmetics, the #1 concealer brand in America, is looking for a passionate and trend-savvy Brand Marketing Coordinator to join our team. You’ll help bring several new launches to life each season, create buzzworthy campaigns, and ensure our brand voice shines through every touchpoint. If you’re a detail-oriented team player who’s always one step ahead of the trends, this role is for you!

Key Responsibilities

Brand Strategy & Launch Support

• Assist in planning and executing 360 marketing campaigns for multiple product launches each season.
• Develop and maintain linesheets, product copy, and other essential marketing materials.
• Collaborate with cross-functional teams (creative, social, PR, product development) to ensure alignment on brand initiatives.
• Conduct competitive research to identify trends, opportunities, and gaps in the market.

Content Development

• Help brainstorm and execute creative assets, ensuring they align with Tarte’s playful, trend-driven brand voice.
• Support the creation of influencer kits and mailers that generate excitement and social buzz.
• Coordinate with the design team on marketing collateral, packaging, and promotional materials.

Project Management

• Track and manage timelines for new launches, ensuring all deliverables are completed on time.
• Maintain marketing calendars to keep the team aligned on upcoming initiatives and deadlines.
• Monitor campaign performance and provide insights to optimize future efforts.

Trendspotting & Innovation

• Stay up to date on beauty trends, pop culture, and viral moments to help inform campaign ideas.
• Pitch fresh, innovative concepts that resonate with our audience and stand out in the industry.
• Support seasonal brainstorms to keep Tarte campaigns ahead of the curve.

Team Collaboration

• Be a go-to team player, ready to jump in and help wherever needed to drive projects forward.
• Communicate effectively with internal teams and external partners to ensure seamless execution.

Who You Are:

• Creative, detail-oriented, and passionate about beauty and social media.
• Comfortable working in a fast-paced, start-up-like environment with tight deadlines.
• A strong writer with an eye for storytelling and brand voice.
• A proactive problem-solver who can multitask like a pro.
• A team player who’s eager to learn and grow within the brand marketing space.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 1-2 years of experience in a marketing or related role (beauty industry experience is a plus).
• Proficiency in Microsoft Office, Google Workspace, and project management tools (e.g., Monday, Asana).
• Familiarity with social media platforms, trends, and content creation.

Our Perks:

• Salary range: $64,350-65,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on tarte.com, team give-back initiatives
• Friendly, fun, creative & collaborative work environment