Communications Coordinator (Freelance)

About Us: 

At The Athletic Clubs, we train in squads. Our unique approach to training provides high-quality, results-driven group fitness training for busy New Yorkers looking to improve their health and fitness. With an emphasis on community and accountability, our programs create an environment where members feel supported and motivated. We’re the best community gym around, with a heap of opportunity for social connection - from post-workout coffees to summer rooftop parties and winter black tie galas -- we know how to have a good time.

We focus on connecting with our members in ways that are authentic, fresh, elevated and organic, while giving prospective members a glimpse into life at The Athletic Clubs.

About the Role:

Clear and intentional communication with our members is essential for engagement and retention. We’re seeking an enthusiastic and detail-oriented communicator to help craft and deliver messages to our members across email and other platforms. This is a part-time freelance role estimated at 6-8 hours per week.

Specific Responsibilities include: 

1. Weekly Membership Emails

• Draft, proofread, and send engaging weekly emails to our 1,500+ members.  
• Ensure content is aligned with TAC’s voice, branding, and goals.  
• Track performance metrics (e.g., open and click-through rates) to optimize engagement.  

2. Event Communications Strategy

• Collaborate with the leadership team to plan and execute communications for TAC’s events, from casual meetups to black-tie galas. 
•  Develop a timeline for promotional emails, event reminders, and follow-ups.  
• Coordinate with event organizers to gather necessary details and craft compelling messaging.  

3. Proofreading and Editing

• Review all internal and external communications, ensuring they are polished, consistent, and free of errors. 
• Provide feedback to ensure alignment with The Athletic Club’s tone and standards.  

4. Team Collaboration

• Join regular communications syncs each week with leadership to align on priorities, strategy, and updates.  
• Share insights and contribute ideas to enhance overall communication effectiveness.  

5. Content Optimization

• Assist in creating and refining templates for recurring communications to improve efficiency and consistency. 
• Stay updated on best practices in email marketing and member engagement. 

• Proven experience in communications, email marketing, or related fields (freelance or in-house; internships acceptable). 

• Exceptional writing, editing, and proofreading skills with strong attention to detail.  
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and familiarity with performance analytics.  
• Strong organizational and time-management skills.  
• Ability to collaborate effectively in a remote environment.  
• Passion for fitness, wellness, and community-building is a plus.