Head of Growth & Performance Marketing

Are you the growth marketing mastermind we’re looking for, ready to drive and shape Upright’s growth engine? Upright is a rapidly growing impact data company on a mission to make it financially more attractive to run a net positive company than a net negative one. Since 2017, we’ve been committed to delivering science-backed, credible data on companies’ real-world impacts to help businesses, investors, and customers make better decisions.

We’re stepping into a new chapter of growth, and it’s time for our marketing game to level up. Think bigger reach, smarter automation, sharper content, all of it. Marketing is at the core: scalably generating leads that convert, building content top tier decision-makers want to engage with, and putting the right tools to work so nothing gets lost in the noise. You’ve done this before, now let’s raise the bar!

In this role, you’ll own Upright’s growth marketing strategy and execution end-to-end. You’ll combine performance marketing, content, and automation to attract and convert high-quality leads, while working cross-functionally to scale what works.

If you’re ready to shape the growth story of a mission-driven company with high commercial potential, we’d love to hear from you!

• Leading and executing Upright’s growth marketing strategy, combining performance channels, content, and automation to generate and convert high-quality leads across the funnel
• Driving and running AI-powered growth experiments, testing new automations, tools, and content formats in collaboration with Sales, Comms, and Creative teams
• Owning and optimizing HubSpot marketing automation and CRM integration, ensuring smooth data flow, accurate attribution, and actionable insights for both marketing and sales
• Leading and establishing a robust performance analytics framework, enabling data-driven decisions on content, channel mix, and campaign strategy

• Proven experience in building growth marketing engines, ideally in SaaS or tech, or other high-growth environments (B2B/B2C), with strong expertise in paid media campaigns
• Hands-on experience with CRM and marketing automation platforms and integrating sales and marketing tools
• Data-driven approach with strong analytical skills to optimize campaigns and content (think landing pages, ads, guides)
• Ability to set and drive marketing content strategy — shaping a clear vision for what content to create and why, grounded in audience insight, positioning, and business goals
• Passion for running AI-powered marketing experiments to drive growth and optimize tools
• Strong autonomy and multitasking skills, with the ability to own and execute growth initiatives
• Attention to detail and quality across all marketing materials, with excellent written and verbal communication in English
• Agile, forward-thinking mindset, adaptable to the fast-evolving digital marketing landscape

• A chance to join a quickly growing and highly ambitious impact SaaS company with a mission that matters and where marketing is seen as a strategic core function, not support
• A highly collaborative environment, working closely with leadership, product development, sales, and comms
• Exciting professional growth opportunities to shape the future of marketing and drive major impact at Upright
• The opportunity to develop a deep understanding of the impact data market, combining vast datasets and utilizing the latest AI-based tools
• A flexible and dynamic work culture, with room for experimentation and ownership
• Competitive compensation, including stock options and a comprehensive healthcare package
• Flexible work schedule and hybrid/remote work options

Location: Helsinki, Finland.

Deadline: Candidates will be reviewed on a continuous basis, and the role will be filled as soon as the right person is found.

Read more about us from our Careers website!

If you have any specific questions about the role, you can contact us via email at recruiting@uprightproject.com.