Social Media Manager

Job Title: Social Media Manager

Location: Phoenix, AZ (On-site)
Company: Too Sweet Cakes
Job Type: Full-time
Pay Rate: $22/hour

About Us

At Too Sweet Cakes, we believe that great desserts bring people together. With locations in Phoenix and Gilbert, Arizona, as well as Bend and Lake Oswego, Oregon, we’ve built a reputation for crafting high-quality, handcrafted treats that make every moment sweeter. Beyond our storefronts, we proudly partner with over 100 local businesses to spread the joy of Too Sweet Cakes across Oregon, Washington, and Arizona.

If you're passionate about social media, storytelling, and capturing the magic of food, this is your chance to join a dynamic and creative team. We’re looking for a Social Media Manager who can bring our brand to life online, engage our growing community, and make Too Sweet Cakes a must-follow on every platform. If you’re ready to mix creativity with strategy (and maybe sneak a cookie or two), we want to hear from you!

Job Overview

As our Social Media Manager, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand's voice and business goals. You will manage content creation, scheduling, engagement, and analytics across various platforms to drive traffic, increase brand awareness, and enhance customer engagement.

Responsibilities

• Develop and implement a content calendar and marketing plan that aligns with seasonal promotions, product launches, and brand objectives.
• Create high-quality, engaging, and visually appealing content, including photos, videos, and graphics, to showcase our baked goods and bakery experience.
• Manage and schedule posts across platforms including Instagram, Facebook, TikTok, and Pinterest.
• Interact with our online community by responding to comments, messages, and mentions in a timely and friendly manner.
• Track and analyze social media metrics, adjusting strategies based on performance data to optimize engagement and reach.
• Collaborate with the bakery team to capture behind-the-scenes moments, customer testimonials, and special events.
• Stay updated on industry trends, platform updates, and best practices to keep our social media presence fresh and innovative.

• 1-3 years of proven experience managing social media for a brand, preferably in the food, hospitality, or retail industry.
• A degree or coursework in marketing, communications, graphic design, or a related field is preferred.
• Strong portfolio showcasing past work, including photography, videography, and graphic design for social media.
• Expertise in content creation, social media scheduling, and marketing strategy development.
• Proficiency in social media management tools (e.g., Later, Hootsuite, Meta Business Suite, Canva, Mailchimp, and the Adobe Creative Suite).
• Excellent communication skills with a creative and strategic mindset.
• Knowledge of SEO, hashtags, and engagement tactics to maximize visibility.
• Ability to work both independently and collaboratively with our team.

• Full-time position

• A dynamic team environment where collaboration is key
• Opportunity to work at a growing local bakery known for its high-quality products
• Eligibility for Benefits after 90 days of employment

Come be part of a sweet team at Too Sweet Cakes, where every day is a chance to be a part of something delicious!

How to Apply:

Ready to join the Too Sweet Cakes team? We can’t wait to meet you! Please submit your resume, a link to your portfolio of work, and a brief cover letter explaining why you’d be a great fit for our team.

For more information about the bakery, visit our website or follow us on Instagram:

• Website: www.toosweetcakes.com
• Instagram: @toosweet_cakes

We’re excited to see your passion for pastry come to life at Too Sweet Cakes!