Marketing Manager - Pacific Electric

Job Summary

The Marketing Manager is responsible for developing and executing marketing strategies to drive awareness, engagement, and attendance for Pacific Electric, a 750-capacity music venue due to open Fall 2025, as well as two adjacent hospitality concepts. This role focuses on building brand awareness, customer acquisition, retention, content creation, and community outreach, ensuring the venue remains a vibrant cultural hub.

A creative and forward-thinking marketeer, the Marketing Manager is deeply embedded in Los Angeles’ music and cultural scene, leveraging digital and grassroots marketing, strategic partnerships, and data-driven insights to maximize impact. They collaborate closely with venue leadership, external partners, and internal teams to craft compelling campaigns that bring these spaces to life.  

Responsibilities

• Develop and implement integrated marketing strategies and campaigns to drive awareness and attendance for events and activations that ladder up to each respective entity.
• Create and execute promotional campaigns for the Pacific Electric’s seasonal programming, community events, and individual shows.
• Manage and implement venue-specific integrated marketing initiatives, including digital, paid and organic social, print, CRM communications, and out-of-home (OOH) advertising.
• Collaborate with booking and sales teams to support ticket sales, reservations, and private event marketing.
• Ensure brand consistency across all channels and develop messaging frameworks.
• Lead social media strategy, setting goals for audience growth, engagement, and brand visibility.
• Oversee content creation, ensuring promotional assets, marketing copy, and digital materials align with brand identity, event goals, and audience needs.
• Cultivate relationships with local media, artists, and community organizations to enhance PR and earned media efforts.
• Engage directly with the community through grassroots promotions and street team initiatives.
• Track and analyze campaign performance, using data to refine strategies and optimize results.
• Manage partnerships with designers, photographers, videographers, and other creative professionals as needed.
• Stay ahead of industry trends to keep the venues at the forefront of the local and regional scene.

Skills & Requirements

• 5+ years in a marketing role with a focus on brand, digital, product, or growth marketing.
• Proficient at building marketing plans and budgets in keynote, google slides, and g-suite. 
• Adobe, Canva, Figma design and editing experience.
• Experience with building social and CRM content calendars and newsletters. 
• Experience managing cross-functional teams and working with agencies or in-house creative. 
• Experience with digital advertising, website management and development, paid social, SEO, SEM, SMS, and CRM.
• Knowledge of the Los Angeles music scene and hospitality scene, and have existing media and promotional relationships.