Event & Field Marketing Manager

See yourself at Twilio

Join the team as Twilio’s next Event & Field Marketing Manager.

About the job

This position is needed to play a key role in further growing Twilio’s social impact. As our new Event & Field Marketing Manager, you will be responsible for helping to drive demand through field marketing programs to meet/exceed our revenue goals. You will partner closely with Sales and cross-functional Marketing teams to concept and deliver strategic field marketing (both in-person and virtual) programs including Twilio Sponsored Live Events, 3rd Party Industry Events, Partner Events, Webinars, Roundtables, and Custom Twilio.org Experiences.

Responsibilities

In this role, you’ll:

• Plan and execute strategic events (both in-person and virtual).
• Develop internal playbooks and best practices for all categories of events, both first party and third party.
• Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
• Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
• Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
• Work closely with operations for lead management.
• Maintain, report and forecast budget spend and efficacy of the spend against event results.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• A minimum of 5+ years of experience in B2B software event & field marketing
• Proven ability to work closely and successfully with a sales organization
• Highly organized with the ability to manage multiple concurrent programs and tactics at once
• Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
• Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution
• Experience partnering closely with internal creative teams and/or agency partners 
• Strong project management skills and ability to use data to guide decision-making and resource allocation 
• Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making 
• Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
• Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack

Desired:

• Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred.
• Global event coordination experience.
• Familiarity with the Key Verticals our Social Impact team serves - Healthcare, Public Sector/Government, Higher Education, Nonprofits
• Familiarity with Account-Based Marketing (ABM) and how events should be integrated into ABM plans.
• Experience with Airtable Program Management software.

Location

This role will be based in Canada, within the providences of Alberta, British Columbia, or Ontario.

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 25% travel is anticipated to help you connect in-person in a meaningful way. 

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The estimated pay ranges for this role are as follows:

• Based in British Columbia. : CAD 81,000.00 - CAD 101,200.00  

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.