UMS Content Coordinator (Contractor)

​Two Parts is an experiential and creative agency based in Denver, Colorado that’s behind all the creative and marketing of the Underground Music Showcase, the largest and longest standing music festival calling Denver home. Our agency co-owns the festival with Youth on Record, an amazing non-profit, and we welcome over 10,000 fans to the festival each year!

This year marks the 25th anniversary of the festival! When the festival returns to South Broadway this Friday, July 25 to Sunday, July 27, UMS will once again present back-to-back performances from hundreds of bands and the same spirit of discovery and community that UMS fans expect.

During UMS weekend, the mile-long strip of South Broadway transforms into a bustling open-air and open-minded collection of artists, creators, dreamers, musicians, and fans all celebrating together. The party goes for three days straight, and the fun only amplifies after the noise ordinances are enforced each night. After festival hours, South Broadway goes off. Dive bars by day become after-party hubs with curated lineups that match the bar’s vibe and set the night’s tone.

THE ROLE

UMS is on the hunt for a content and social pro to help ensure this year’s festival is a success and lean in to help make the magic happen for the fest’s 25th anniversary in 2025. This includes managing content from the day tickets go on sale in January/February, to lineup announcement, schedule, and all the way to event weekend, as well as content posting live from all three days of performances and fun on Broadway. Here’s what this role looks like:

Pre-Event Content Creation

• Crafting campaigns promoting the festival, tickets, and sponsors as directed by the Creative Director and UMS team
• Commitment: 1-2 BIG campaigns per week driven by email, social, and a blog to host content on the website (increasing frequency and complexity as the fest draws nearer and there are more details to hype!)
• Think things like lineup announcement, stage details, Broadway perks and surprises, ticket tier releases, set times, and more. These campaigns are the heart of the marketing master plan and drive almost everything else!
• Work with Graphic Designer to conceptualize and coordinate social media, email, and web graphics on behalf of UMS

Paid Media Management

• Building and managing paid social and traditional media campaigns to drive ticket sales
• Commitment: Manage the paid media budget with high level direction from Creative Director, closely monitor paid social campaigns for effectiveness
• Work with Graphic Designer to conceptualize and design any paid media graphic requests

Live Social Posting from the Festival

• Platforms - Instagram + Facebook
• Commitments: Be onsite each festival day from when doors open to when main stages close, approximately 2-10p +/-
• Manage any additional content team members for on site coverage (historically been 2-3 people for festival weekend)

Shot List Management

• Assisting Creative Director to build shot list and ensure it achieves all marketing and sponsorship goals
• Collaborating with photo and video teams to get content crafted for social channels
• Commitment: Some pre shot list work and a meeting, daily checks with photo/video teams for content swaps

Influencer Management

• Direct any influencers or social media partners to aid in the UMS content strategy
• Commitment: Onsite contact for any influencer needs or questions

Daily Recap Emails

• Assist outline and build recap emails with embedded daily edits and sponsor content during festival weekend
• Commitment: Draft one email and social post per day to be reviewed by Creative Director and send/post before doors open

The UMS Content Contractor collaborates with the entire Two Parts team, will have some additional support onsite from our team, and reports to the Creative Director.

LOCATION

Two Parts is a Denver-based agency and the team enjoys a hybrid work environment. While the team is encouraged to work autonomously from home offices, coffee shops, etc, it is also expected that contractors can attend some meetings at the company’s co-working space located in the Five Points area. An onsite presence will be required during the Friday, Saturday and Sunday of UMS.

COMPENSATION

Contract gig! Budget can be discussed based on experience, but is roughly as follows:

• January + February + March + April = $2,500/mo retainer
• May + June + July = $4,000/mo retainer