Market Research Coordinator

About Us: 

veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground-up. We are a small team on a big mission to plant 1 billion verified trees by 2030 with our community of businesses, planting organisations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature and people.

veritree is building the next generation digital platform to accelerate investment in nature-based carbon solutions. veritree’s digital measurement, reporting and verification (dMRV) technology enables the tracking of impacts throughout a project lifecycle to provide end-buyers with the confidence that their investment is making a real impact with positive outcomes. Our goal is to transform the way carbon emission reduction and removals as well as holistic impacts are measured, monitored, forecasted, and verified for nature-based carbon solutions.

About You: 

As a Market Research Coordinator at veritree, you will be responsible for understanding and researching potential veritree partners. You will have a deep and detailed understanding of the tree planting and sustainability space and veritree’s role within it. The research and knowledge you bring will steer the strategic direction of veritree on a short and long term basis. You will work closely with sales and operations to feed new leads into our existing go-to-market funnel and help define what future go-to-market approach could look like.

Key outcomes for this role in the next 12 months include:

• Ensure the quantity and quality of leads required for BDR's to target are accurately entered into CRM on a daily basis
• Identify industry trends in the GTM data funnel to guide our sales and marketing efforts
• Build up-to-date and accurate market analysis highlighting veritree's position within it
  

What will you be doing?

• You will identify great fit prospects who would benefit from veritree’s unique restorative offering.
• You will ensure a high volume of qualified leads are added into the CRM system every day.
• You will work closely with our Business Development and Account Executive teams to ensure leads found are aligned with our business goals.
• You will add accurate data as it relates to prospects as is completed.
• You will follow and build out operational standards to ensure accurate and consistent data capture within our CRM (Hubspot).
• You will provide data driven insight into market trends to help steer veritree’s future strategic directions.
• You will collaborate with Marketing and Sales to build out well informed and up-to-date battlecards.
• You will identify market trends for potential company growth beyond existing ideal customer profiles.
• You will provide insights into where veritree should look to grow its network of tree planters to have the biggest impact on our clients.

Professional Requirements

• 1+ years in a B2B environment (sales, marketing, operations)
• Expert in utilizing LinkedIn Sales Navigator, Apollo/Zoom Info
• Familiarity and passion for the sustainability industry
• Knowledge of tree planting vertical a particular benefit
• Experience utilizing CRM systems (Hubspot or Salesforce)
• Ability to build reports and pull insights

Personal Strengths

• A passion for sustainability
• Building out operational excellence and data collection processes
• Comfortable working to measurable goals
• Excellent collaborative and interpersonal skills with the ability to build and maintain internal and external relationships
• Flexible, open-minded, and willing to work cross-functionally as veritree grows
• Highly motivated, adaptable team player that has the ability and desire to work in a fast-paced, goal-oriented and high-growth sales environment
• Critical and decisive thinker who is passionate about solving problems and achieving results

• Extended healthcare plan
• Generous paid days off
• Ability to work remotely
• Opportunities for training and development
• Employee discounts at tentree

Base salary range for this role is between $50,000 - $60,000 CAD. The final salary offer will be based on your qualifications, job-related skills, and relevant experience. In addition, veritree's total rewards offering also includes comprehensive benefits, a certified inspiring workplace, and exclusive perks to reward your exceptional performance and contributions.

veritree is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business needs