Marketing Operations Specialist- HubSpot

Location: United States (Remote)

What is Verse? 

Climate change, policy pressures, and energy market volatility are driving companies across all industries to announce emissions reduction commitments. Despite these commitments, direct renewable energy purchases are currently only accessible to a small handful of the world’s largest companies. Verse was created to solve this problem.

Verse’s mission is to make the case for clean energy irrefutable. Our software platform, Aria, is the first to leverage AI to help companies reduce their energy costs and emissions. By supporting customers at every stage of their decarbonization journey, Verse helps scale and accelerate corporate decarbonization.

The Role

As a Marketing Operations Specialist, you will play a critical role in optimizing and managing our HubSpot platform, ensuring seamless marketing, sales, and customer relationship workflows. Your expertise will help streamline our processes and enhance our outreach efforts. You will ensure data accuracy and automation while also providing the necessary reporting to track our marketing and sales effectiveness. If you're passionate about driving results and have a proven track record with HubSpot, we want to hear from you!

Key Responsibilities

HubSpot Administration & Management

• Configure, customize, and maintain the HubSpot CRM, ensuring data accuracy, system efficiency, and hygiene.
• Develop and optimize workflows, sequences, and automation to improve lead and deal management.
• Manage HubSpot integrations with other tools such as ZoomInfo, Clay, Slack, and other third-party applications.

Marketing & Sales Support

• Work with marketing and sales teams to optimize lead generation, company/contact enrichment, and conversion processes.
• Implement email campaigns, landing pages, and forms while maintaining a comprehensive overview of all marketing efforts by account to prevent spam, avoid overlapping initiatives, and ensure well-sequenced outreach.
• Enable sales teams with tools to increase productivity, such as email templates and snippets, and automate follow-up sequences.

Reporting & Analytics

• Generate and analyze reports and dashboards on marketing campaign performance and sales funnel metrics, such as conversion rates and time to conversion.
• Generate reports to track overall company revenue performance and visualize trends.
• Generate dashboards to enable the sales team to conduct more effective sales based on customer engagement (e.g., website traffic, form submissions, etc.) and other customer intent signals.

What We’re Looking For (Minimum Qualifications)

• 2+ years of experience with HubSpot CRM.
• Proficiency in HubSpot workflows, automation, reporting, and integrations.
• Understanding of lead generation, company/contact enrichment, campaign performance tracking, and sales enablement tools.
• Ability to work cross-functionally with marketing, sales, customer success, and business operations (Biz Ops).

What Will Make You Standout (Preferred Qualifications)

• Experience with Clay and ZoomInfo.

What makes Verse a great place to work? 

• We lead with empathy. Empathy for our teammates and our customers is central to who we are. We lift each other up and strive to embody humility, selflessness, and kindness. We promote an emotionally aware attitude and culture by putting our colleagues and customers first. We respect the prior art and acknowledge those who have come before us. We never assume we know everything: every person has something to teach us.    
• We are open, honest, and transparent. Organizational and institutional trust is essential to tackling the world’s most challenging problems. That trust is built on effective communication with our team, our customers, and other stakeholders. We are always receptive to feedback on how we could do better, and we strive to provide constructive recommendations that help others excel.  
• We move with balance and precision. Life is a delicate balance between the forces of creation, maintenance, and destruction. We understand that each of these forces must be applied with diligence: When we act, we act carefully and responsibly. Speed, hard work, and perseverance must be accompanied by thoughtfulness and reflection.  
• We are pursuing a labor of love. We are passionate about renewable energy technology, and we like to dream big. We are disrupting the largest and most expensive machine humanity has ever built – the electricity system. We believe the greatest impact we can have on the climate crisis is through building elegant solutions and exceptional products that delight our customers. 

Base Pay Range

$70,000 - $100,000 

This is the estimated base salary range for this position, which does not include the value of benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to skill sets, market conditions, experience and training, licensure and certifications, and business and organizational needs.

Benefits and Employee Perks 

• Competitive compensation and equity grant at a high-growth start up 
• Comprehensive benefits package including medical, dental and vision insurance, and 401k 
• Flexible hours and unlimited PTO 
• Diverse and inclusive working environment 

Verse is an equal opportunity employer. All applicants and employees are considered for hire, promotion, and compensation without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status.