Head of DTC Ecommerce

Head of DTC Ecommerce

The Company:

VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.

COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony.

With an entire household of smart products, we’re empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.

That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.

Check out our brands:

levoit.com | cosori.com | etekcity.com

What you will do at VeSync:

1. Build and Optimize DTC Ecommerce Business

Lead the strategic vision, development, and execution of the brand’s DTC e-commerce.

Collaborate with cross-functional teams (marketing, operations, retail and Amazon) to ensure alignment and smooth execution.

Build and optimize infrastructure to ensure a seamless, user-friendly online shopping experience.

Develop and maintain tools, systems, and processes to enhance website functionality, performance, and scalability.

2. Drive Revenue Growth and Customer Acquisition

Develop and execute strategies to achieve revenue, profit, and conversion rate targets.

Lead initiatives for customer acquisition, retention, and lifetime value optimization through digital marketing, promotions, and personalization.

Monitor performance metrics such as website traffic, conversion rates, cart abandonment, and user engagement to identify growth opportunities.

3. Enhance Customer Experience

Own the customer journey on the brand website, ensuring an exceptional, consistent, and seamless experience from browsing to checkout.

Implement personalization, user experience (UX), and content strategies to enhance customer satisfaction.

Leverage data-driven insights to continuously improve website performance and adapt to evolving customer needs.

4. Lead Category and Product Launches

Collaborate with marketing, product team, GTM team and any other teams to manage category and product launches on the DTC platform.

Develop launch strategies, product pages, and marketing content tailored to the online audience.

Drive initiatives to ensure the successful rollout of new products and campaigns on the website.

5. Omnichannel Integration

Leverage the health and wellness brand focus to create cohesive customer touchpoints across platforms.

Align the DTC strategy with overall omnichannel marketing initiatives.

Ensure a seamless connection between the DTC website, social media, email marketing, and other digital channels.

6. Data Analytics and Performance Measurement

Define key performance indicators (KPIs) and metrics to measure success and guide decision-making.

Use analytics tools to track and report on e-commerce performance, identifying areas for improvement.

Build predictive models to forecast revenue and customer trends.

7. Team Leadership and Development

Build and lead a high-performing e-commerce team, fostering collaboration and innovation.

Manage partnerships with external vendors, agencies, and developers as needed.

Cultivate a culture of ownership, proactiveness, and result-driven performance.

Key Metrics:

Website Revenue Growth

SEO of the Website, or traffic source

Lead generation

Conversion Rate

Cost per Acquisition (CPA)

Customer Retention and Lifetime Value (CLTV)

Website Traffic and Engagement

Cart Abandonment Rate

What you bring to the role:

10+ years of experience in DTC e-commerce, with a proven track record of managing and scaling brand websites.

Experience with health, wellness, or consumer electronics brands is a plus.

Deep technical knowledge of e-commerce platforms (e.g., Shopify) and analytics tools (e.g., Google Analytics, Hotjar).

Expertise in SEO, UX/UI, and digital marketing best practices.

Proven ability to lead and manage teams, collaborate with cross-functional teams, and work with external vendors and agencies.

Strategic and tactical skills to combine strategic vision with hands-on execution to deliver measurable results.

Data-driven mindset with strong analytical and problem-solving skills.

Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.

Proactive, results-driven with high ownership and commitment.

Customer-focused with a passion for enhancing the online shopping experience.

High integrity and humility, with a proactive and ownership-driven approach.

Growth mindset with a desire to innovate and continuously improve.

Strong communication and collaboration skills across all organizational levels.

Collaborate with a global leadership team and talented professionals across multiple functions.

Location: This is an on-site, office-based role in Tustin, CA.

Salary: $165,000+ Annually

Perks and Benefits:

100% covered Medical/Dental/Vision for employee AND spouse + dependents!

401K with 4% employer match (eligible after 90 days of employment) and immediate vesting

Generous Sick + Vacation policy + paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Fully stocked kitchen