Associate Principal, Rider Insights

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

As an Associate Principal, Rider Insights at Via, you will help improve transportation access for people around the world and allow them to thrive. You’ll work directly with our customers to help them understand their riders, and create programs that engage key audience segments, analyze results of our work, help expand and evolve our processes, and help scale winning programs to create more accessible transit communities.

What You'll Do:

• Plan and execute quantitative and qualitative research studies and analysis to shape marketing strategy, provide product input, and inform commercial opportunities. Work will include surveys, usability testing, and conducting interviews / focus groups. 
• Shape approach to marketing program experimentation and reporting. 
• Collaborate across internal and external customer-facing teams to launch, execute, monitor, and optimize marketing research programs. Communicate key strategies, insights, and progress along the way.
• Consistently identify and test new rider growth initiatives that can supplement our existing strategies.
• Deliver findings that will directly address business needs, create actionable recommendations, and work with stakeholders to shape decision making.
• Build programs for local communities and scale them to similar markets. 
• Develop and maintain usable dashboards for others to view and use across the organization 
• Conduct analysis to identify areas of opportunity and improvement across the entire rider lifecycle (e.g. signup conversion funnel, early engagement, retention).
• Create replicable processes and playbooks to drive efficiency.

Who You Are:

• Passionate about growth marketing and excited by the opportunity to help drive public transit ridership in diverse communities around the world.
• Able to understand and empathize with the end customer. Enjoys talking with users on the phone and in person.
• Strong communicator (oral and written), who is able to adapt their level of detail depending on the audience.
• Independent, organized, and proactive - you’re comfortable taking on a high level of responsibility.
• You are metrics-driven, and comfortable measuring success against a set of KPIs. 
• You have a strong bias towards data-driven problem solving. You are comfortable working with data sets of all types to generate a hypothesis or recommendation. Proficiency with Excel and SQL are required / Python and R are a plus but not necessary.  
• Marketing, growth, data, product, and user research experience are all a plus, but not required.
• Direct experience with user acquisition channels (digital, OOH, PR, etc.) and messaging or analytics platforms (LeanPlum, AppsFlyer, etc.) is a plus but not required.

Compensation and Benefits:

• Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
• Salary Range: $85,000 - $115,000 per year
• We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.