Digital Marketing Manager (FTC)

We’re looking for a digital marketing expert to optimise our acquisitions for Virgin Red. As our Digital Marketing Manager, you'll crunch the numbers, optimise campaigns, drive MarTech ROI and supercharge our growth while working with brilliant minds across the Virgin family. You’ll use your digital expertise and data-driven mindset to help us revolutionise how we reward our members.

Our Virgin Family

Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences. As the Virgin network hub, we foster deeper customer understanding, opening doors for partners. Bold, distinctive, customer-centric – that's Virgin Red.

Tell me more

• You’ll own end-to-end marketing analytics, leading reporting and optimization across GA4, Branch and HotJar while managing UTM tracking
• Drive SEO/ASO strategy for Virgin Red and Virgin Train Ticketing, optimizing search visibility and member acquisition
• Manage CMS platform content, offer and reward pages, campaign landing pages and on-site optimisations, acting as a key stakeholder and intermidiary with the Content, UX and Product teams
• Conduct test & learn initiatives across all digital channels to maximize member acquisition and engagement
• Own the Virgin Red Referral Program strategy and MentionMe relationship
• Own the Virgin Red MarTech requirements
• Maintain dashboards and measurement frameworks, serving as the go-to analytics expert while monitoring industry trends

What you’ll need

• Solid digital marketing experience (agency or client-side)
• Expert in SEO strategy, digital analytics (GA4, Brand), and advertising analysis (PPC, Programmatic, Social)
• Experience managing and driving ROI from MarTech tools and platforms (including Branch, MentionMe and AB testing & experimentation tools)
• Advanced data visualization skills using Tableau, Google Data Studio, and Excel
• Strong commercial mindset with a proven track record of turning insights into customer-centric solutions
• Self-motivated team player with excellent stakeholder management and presentation skills
• Passionate about digital trends and consumer behaviour, with the ability to spot opportunities before they emerge

The extra details

Role type: 9 month Paternity Cover Contract
Location: London hub 1-2 days per week & your home space
Salary: £55,000-62,000 pro-rata - We're shaking up the old way of doing things by putting our salaries out there for everyone to see - no smoke and mirrors, just honest numbers.
Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.
Benefits: Buckle up for an adventure with Virgin! Our benefits package isn't just a list - it's your ticket to an extraordinary career and life. Imagine unlimited leave for your globe-trotting dreams, a "Screw it, let's do it pot" to enjoy being you, and a learning budget to fuel your curiosity. We've got your back with top-notch health care, family support that goes the extra mile, and a pension plan to keep your future bright. From electric vehicles to flexible volunteering, we're not just offering a job - we're inviting you to join a community that celebrates your whole self.
Closing date: Sunday 19th January
Interview dates: 24th January 1st Interviews (virtual). 28th & 29th January 2nd Interviews (in London)

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know. 

Ready to turn your career into the ultimate adventure? Virgin's got the map, the compass, and the crew. Your great adventure awaits!