Marketing Director

Location: Preferred – Greater Memphis, TN
Position Type: Part-Time (Full-Time considered for the right candidate)

About Visalaw.ai

Visalaw.ai is a growing legal tech startup based in Memphis, TN, dedicated to transforming how immigration law is practiced through cutting-edge automation and artificial intelligence. Our tools empower law firms to streamline processes, reduce manual work, and deliver better outcomes to their clients. We are passionate about solving complex legal challenges with smart, scalable solutions.

Position Overview

We are seeking a driven and detail-oriented Marketing Director to lead and execute our day-to-day marketing initiatives. This role will focus on implementing and managing campaigns that align with our strategic goals, drive user engagement, and build our brand presence across multiple channels.

This is an excellent opportunity for someone who enjoys both strategic planning and hands-on execution. You’ll be our first dedicated marketing hire, playing a key role in shaping how we grow and communicate our value to the legal tech community.

Duties:

• Execute day-to-day marketing initiatives that align with company strategy and goals.
• Plan, launch, and manage email marketing campaigns, including newsletters, product announcements, and automated flows.
• Build and grow our social media presence, with a focus on LinkedIn and other relevant platforms.
• Coordinate all aspects of conference and event planning, including logistics, booth design, promotional materials, and lead capture.
• Collaborate closely with brand and graphic design teams to ensure timely and high-quality creation of marketing assets (e.g., social posts, email graphics, pitch decks, one-pagers).
• Assist in the development of marketing collateral such as landing pages, blog content, and case studies.
• Monitor and report on the performance of marketing efforts using analytics tools to inform data-driven decisions.
• Support additional marketing functions as needed, including partnerships, webinars, and customer outreach campaigns.

• 3+ years of experience in marketing, preferably in B2B or SaaS environments.
• Strong understanding of digital marketing best practices.
• Hands-on experience with email platforms (e.g., Mailchimp, HubSpot), social media tools, and marketing analytics.
• Exceptional communication, organizational, and project management skills.
• Self-starter comfortable working independently in a fast-paced startup environment.
  

Preferably based in the greater Memphis area, though hybrid or remote work is possible for the right candidate.

• Competitive pay.
• Be part of a mission-driven startup that's innovating in the legal tech space.
• Enjoy flexible work arrangements and a culture that values creativity, integrity, and results.