Web Analyst (HHS ASPA)

About the company:

VivSoft is an emerging technology company which specializes in using modern technologies to solve our clients' toughest mission challenges. We are focused on Cloud, Enterprise DevSecOps, Artificial Intelligence, and Digital Customer Experience to drive mission-enabling digital transformation. Our passion is building mission-focused, open, scalable solutions. We are a diverse team of strategists, engineers, designers, and creators experienced in building high performance software and AI factory accelerators by embracing automation.

About the role:

As a Web Analyst, you will play a role in shaping data-driven decision-making processes through your expertise in qualitative data collection and analysis. Leveraging data science and machine learning techniques, you will conduct qualitative data analysis, export, and manipulate data for various reports and products. Your responsibilities include enhancing Google Tag Manager (GTM) and Google Analytics 4 (GA4) implementation, collecting user segments through digital surveys, and developing a strategic plan for survey deployment. Join us to contribute significantly to advancing the analytics program, making impactful recommendations, and interpreting trends in complex data sets.

• Use knowledge of GTM to maintain complex analytics tagging implementation, including future enhancements.
• Implement all new analytics scripts and custom tracking using tag management software and data layers, as appropriate, and upon request.
• Create custom macros, rules, and triggers, to ensure analytics and survey software work seamlessly on a variety of website templates.
• Configure and fire all analytics scripts and custom Google Analytics 4/Site Improve event tracking as efficiently as possible, following best practices in tag management software.
• Create custom integrations of disparate data sets and software systems for data warehousing and reporting purposes.
• Use expert knowledge of tag-based analytics solutions to perform comprehensive analytics audits of websites.
• Configure custom goals, events, dimensions, metrics, as necessary, and upon request.
• Expert knowledge of Google Analytics (UA and GA4), Google Search Console, Google Trends, as well as their respective APIs.
• Develop, analyze, and reconcile the output of complex reports.
• Perform in-depth analysis from multiple data sources to include web analytics as well as external data to generate a variety of reports for executives, customers, and clients.
• Produce data analytics insights, recommendations, and review analysis with stakeholders.

• A Bachelor’s Degree in Computer Science, Business, or a related field
• Must be willing to obtain a public trust clearance
• Knowledge of Google Analytics/, including its APIs (Google Analytics Reporting API, Analytics Data API, and others.)
• Knowledge of Google Tag Manager (GTM), including in developing custom tags, triggers, macros, and data layers.
• Knowledge in developing GA4 custom dimensions, metrics, and events, via GTM
• Experience with Google Search Console, Google Trends, SEO, and Google AdWords, as well as their respective APIs.
• Excellent in performing Data Analysis and experience in producing insights and recommendations and the ability to review with key stakeholders
• Consulting mindset
• Willingness to learn new tools and acquire skills required by the project
• Must be comfortable in a customer-facing role
• Excellent written and verbal communication skills

• Comprehensive healthcare benefits (Medical Plans, Dental, Vision, Disability, Life Insurance)
• Paid Time Off (Vacation, Sick, Bereavement Leave, 11 Company Paid Holidays)
• 401K retirement plan through Principal w/ employer match (up to 4%)
• Professional Development Training Reimbursement
• Flexible/remote work schedules