Marketing Manager

We believe in the power of work. Since 1994, we’ve been partnering with governments and local agencies across Canada to create sustainable employment opportunities for people, businesses and communities. We understand that work gives hope, strengthens relationships and drives economic growth.

About the role

Location: Remote - Canada

Like WCG, you believe in the power of work. As the Marketing Manager, you'll be in a senior position that supports WCG's business delivery and growth throughout the development and execution of strategic marketing initiatives and plans, with a focus on WCG's clients and services. 

You will closely work with a wide range of external partners and internal WCG leaders and staff to deliver hands-on marketing excellence. You will be responsible for project management and coordination with program heads and service providers, to ensure all communications requirements are delivered efficiently. You will also be accountable for ensuring that all marketing adheres to WCG's contract requirements. 

You will also track and analyze the performance of advertising campaigns, manage the marketing budgets and ensure that marketing materials and resources are not only outstanding but being used effectively. Your key priority will be to ensure innovative strategies, marketing tools and campaigns result in achievement of employment program client volume targets. 

What you'll do

• Develop and deliver marketing strategies to support the success, business delivery and growth of WCG
• Oversee well-planned marketing activity to deliver high quality outcomes including production of materials, advertising, and social media
• Assist on Business Development initiatives as needed
• Lead and educate on marketing best practices and adherence to brand guidelines, internally and across all employment services
• Ensure strategy, insights and plans across the department are fully integrated and linked to and aligned with business objectives and brand growth strategies
• Support on internal communications and event marketing initiatives
• Assist in driving client volumes and developing initiatives to reach and engage with new audiences
• Manage agency partners to ensure budgets, timeliness, quality standards and supplier agreements are upheld
• Use clear metrics to measure performance across marketing activities and facilitate timely reporting and analysis
• Assist in driving client volumes and developing initiatives to reach and engage with new audiences
• Approve all marketing collateral and social media (Service Provider Network, Employer and Client-facing)
• Assist in maintaining the integrity of WCG brand and consistency across all activities
• Approve all marketing collateral and social media (Service Provider Network, Employer and Client-facing)
• Manage a busy team of Marketing staff, working remotely across a variety of time zones
• Facilitate team building and learning opportunities by mentoring, encouraging and enabling ongoing team professional development
• Manage Marketing team administrative duties (vacation requests, expenses, etc.)
• Define and evaluate duties of all Marketing team members

What you bring 

• Minimum five years' experience as a Marketing Manager, preferably in the employment, health, or social services sector
• Post-secondary degree or diploma in marketing  
• Demonstrated skill in creating and delivering outstanding strategic marketing solutions 
• Expertise and proven experience in managing, motivating and mentoring a busy marketing team  
• Excellent communication and writing skills 
• Solid, hands-on experience in event marketing 
• Extensive experience in creating successful online marketing and social media strategies  
• Proven commercial and analytical capability and the ability to leverage data-driven insights 
• Skilled in dealing with senior internal and external managers, 
• Adept at briefing suppliers and managing deadlines for material 
• Strong knowledge of and familiarity with marketing programs including HubSpot, Meta, Google Ads, etc.  
• Project management skills, honed through experience in managing large projects through to successful completion 
• Self-disciplined and independently driven but able to work effectively in a team environment with shared goal 
• Proven ability to self-direct, multi-task and work methodically to meet strict deadlines 
• Proficient in Adobe Creative Suites including InDesign, Illustrator and Photoshop.  
• Certification in Marketing for Accessibility preferred 
• Bilingual (French) highly desirable 
• Flexibility to work in different locations and travel as required  
• Must successfully pass a criminal record check.  

For complete job requirements, see the full Job Description here

What we offer

• Competitive salary of $95,000 -$110,000 per year
• Comprehensive and flexible health and dental benefits
• Ongoing learning and development opportunities
• Generous time off policy to encourage work/life balance
• A diverse and inclusive workplace with a track record of high employee engagement and teamwork

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WCG is strengthened by diversity. We are committed to achieving a workplace that is equitable and representative of Canada’s diverse population. We actively work to attract, develop, and retain employees from diverse and equity-deserving backgrounds who have exceptional ability and the desire to make a difference. We continuously strive to support individual needs and differences in a work environment that is built on inclusivity and respect for everyone.

WCG is committed to providing an accessible, barrier free recruitment and selection process. If contacted for an employment opportunity, please advise us if you require accommodation in advance of any part of the recruitment and selection process.