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Senior Product Designer, New Business Line

About the role

Wealthfront is looking for a senior product designer to work on a new business line. Reporting directly to the VP of Design, this role will be joining a tight team of very senior designers. Wealthfront pioneered automated investing by offering broad access to sophisticated investing strategies at a fraction of the cost of traditional financial advisers. That formed the beginning of a much broader vision for how our products can serve our mission to build a financial system that favors people over institutions. Since then, we’ve continued to expand the ways we help our clients build long-term wealth through saving, investing, and more. 


Your role will be to work on the end-to-end experience of a new business line. You’ll collaborate closely with other designers and cross-functional partners on your team to define the direction for your work. You’ll build on quantitative and qualitative research to craft delightful experiences that meet our customer and business goals.


Success in this role will require strong communication skills, critical thinking, a high bar for craft, and executional excellence. We’re looking for a senior designer who is equally excited to design an excellent experience as they are to dig into the complexities of what makes our products tick. 


Passion or past experience building consumer financial technology products is highly desirable. Growing and managing your wealth is fundamental to being able to build the life you want with the people who matter most. This is a unique opportunity to be at the center of charting the next generation of innovation in financial products. If this gets you excited, we want to hear from you!


Design at Wealthfront

Designers at Wealthfront are innovative, creative, strategic, and detail-oriented. We transform complex technology and concepts into clear, simple, and actionable experiences. It takes skill to make financial products appear simple. Simplicity is what empowers our clients to build long-term wealth on their own terms.


Designers at Wealthfront define problems, new opportunities and solutions. We use data, insights, and behavioral psychology. We understand and consult on our technology. We connect everything we do to our clients and our business. We actively collaborate with engineers, product managers, researchers, data scientists, legal, and compliance. We’re making big bets. Innovation is encouraged. We embrace learning. As such, we care much more about the magnitude of success versus percentage of times we are successful. 


At Wealthfront, Design is an equal partner to Engineering and Product. It plays an important role in the executive staff that collectively makes all critical strategic decisions. As a leader of your craft, your role will be to model this, develop these skills in your design teams, and contribute to the company-level design organization in partnership with the design leadership team. 


We’re a remote friendly team and open to candidates in the US.


About You
  • 5+ years of product design experience in a consumer software company
  • You have a portfolio of high-quality work that shows your experience designing elegant and visually engaging solutions to complex problems that directly solve user needs
  • You take a structured, intentional approach to your work, leveraging frameworks and principles to articulate your design decisions
  • You have experience collaborating with product managers, researchers, and content designers in a fast-paced, constantly evolving environment
  • You can demonstrate strong organizational skills with the ability to communicate and present ideas clearly.
  • You’re a reliable self-starter who can steer their work with minimal oversight
  • You love designing for the entire product process from strategy to pixel—and can demonstrate a range of skills from high-level flows to detailed interactions
  • You’re an exceptional product thinker who takes a deep interest in understanding business and customer needs
  • You’re deeply curious and interested in fintech


Mindset that excels at Wealthfront
  • Someone who embraces complexity, loves engaging in intellectually rigorous discussions, and critically evaluates trade-offs from a customer and business perspective
  • Someone who transforms ambiguity into clarity and navigates the organization to drive alignment
  • Someone who consistently thinks about the company and team first and has the resilience to work tough situations, steps up and leads the team
  • Someone who goes above and beyond to make others around them successful
  • Someone who is enterprising and demonstrates high agency. You don’t wait for change—you come to the table with proposals on how to improve
  • Someone who deeply cares about learning and growing with the company


Estimated annual salary: ~$180k USD plus equity and a discretionary bonus.


Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!


About Wealthfront


Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by building automated, easy-to-use financial products that help young professionals turn their savings into long-term wealth. Our award-winning products are smart, tax-optimized, and low-cost. As a result, our clients are able to manage their wealth with confidence, control, and ease. 


Wealthfront started with the ambition to transform the investment advisory business, with the goal to unlock access to high quality investment advice for a digitally-native generation who were underserved by the traditional institutions. Since then:


• We built the first automated investment product that allows you to invest in a diversified, personalized portfolio of index funds in seconds for a remarkably low fee. 

• We then expanded into banking and developed a high-yield cash account with features far superior to what is offered by traditional savings accounts.

• We have continued to expand our product suite, adding fixed income portfolios, individual stocks, and low-cost margin loans.

• Our 1 million+ clients have entrusted us with nearly $80 billion of their hard earned savings.

• We created the robo-advisor category and transformed the broader industry. 

• And we’re far from done…


Our vision at Wealthfront is to make it delightfully easy to build long-term wealth on your own terms. That's why our product philosophy is to take financial products typically reserved for the wealthy, automate them with software to drive down costs, and broaden access. We aim to empower all kinds of investors—from the savviest to those just getting started—and help them achieve financial freedom with products designed for a digital world.

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What You Should Know About Senior Product Designer, New Business Line, Wealthfront

Wealthfront is searching for a talented Senior Product Designer to join our dynamic team focused on an exciting new business line in Palo Alto, CA, with flexibility for US-based remote work. In this role, you'll partner closely with our VP of Design and a tight-knit group of seasoned designers, collaborating to craft experiences that truly resonate with our clients. Wealthfront has a rich history of innovating automated investing, making sophisticated strategies accessible to everyone. As our Senior Product Designer, your mission will involve creating delightful end-to-end experiences, utilizing both quantitative and qualitative research to elevate our customers’ engagement. You'll dive deep into the intricacies of designing financial technology products and be key in shaping new pathways for financial well-being. We value superb communication skills, critical thinking, and a relentless pursuit of excellence in design. If you have a robust portfolio showcasing your knack for solving complex problems and crafting elegant solutions, we would love to hear from you. You'll also find that our design culture thrives on collaboration, encouraging innovative thinking and a commitment to growth and learning. Join us on this journey to transform the way people manage their wealth in a financially empowering and simple manner!

Frequently Asked Questions (FAQs) for Senior Product Designer, New Business Line Role at Wealthfront
What are the main responsibilities of a Senior Product Designer at Wealthfront?

As a Senior Product Designer at Wealthfront, you'll be responsible for shaping the end-to-end experience for a new business line. This involves collaborating closely with other designers and cross-functional partners, conducting research to understand user needs, and crafting delightful experiences that align with both customer and business goals.

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What qualifications are needed to apply for the Senior Product Designer position at Wealthfront?

To apply for the Senior Product Designer role at Wealthfront, candidates should have at least 5 years of product design experience in a consumer software company. A strong portfolio that demonstrates elegant and engaging design solutions for complex problems, alongside effective communication and organizational skills, is essential.

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How does collaboration work for Senior Product Designers at Wealthfront?

At Wealthfront, collaboration is key. Senior Product Designers work hand-in-hand with product managers, researchers, and engineers in a fast-paced environment. The role requires building consensus and aligning teams around design objectives to ensure that all facets of the product development process are well-integrated.

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What skills are essential for a Senior Product Designer at Wealthfront?

Key skills for a Senior Product Designer at Wealthfront include critical thinking, exceptional communication, a high standard for design quality, and the ability to navigate complexity within financial technology. Designers should be able to contemplate the business and customer needs deeply and articulate their design decisions using structured approaches.

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What makes Wealthfront a unique company for a Senior Product Designer?

Wealthfront's commitment to innovation and making financial technology accessible sets it apart. As a Senior Product Designer, you will have the unique opportunity to impact the financial wellbeing of clients while being part of a design team that embraces learning, values collaboration with all departments, and encourages creative risk-taking.

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Common Interview Questions for Senior Product Designer, New Business Line
Can you tell me about your design process as a Senior Product Designer?

When answering this question, provide a structured overview of your design process, highlighting the stages you take from research and ideation to prototyping and user testing. Include specific frameworks you utilize and how you prioritize user needs throughout your design.

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How do you handle feedback on your designs?

Discuss your approach to receiving and implementing feedback. Emphasize your collaborative mindset and willingness to iterate based on input from stakeholders, clients, and users, demonstrating that you see feedback as an opportunity to enhance your designs.

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Describe a project where you had to solve a complex design problem.

Use the STAR method (Situation, Task, Action, Result) to outline the complex design problem you faced, the actions you took to address it, and the positive outcome of your efforts. This demonstrates your problem-solving capabilities effectively.

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What techniques do you use to ensure your designs meet user needs?

Detail the methods you employ, such as user personas, journey mapping, user interviews, and usability testing. Explain how you incorporate user feedback into your design iterations and ensure the final product aligns with user expectations.

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How do you keep up with design trends and technologies?

Share your strategies for staying updated on the latest trends in design and technology, such as following industry leaders, attending conferences, or participating in webinars. Show your passion for continuous learning and how this enriches your design work.

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Can you give an example of a time you collaborated with cross-functional teams?

Illustrate your experience working with other departments—like engineering or product management—by sharing specific examples of projects. Explain your role in ensuring alignment and communication among team members, emphasizing teamwork and results.

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What motivates you as a Senior Product Designer?

Discuss what drives you in your design work, whether it’s solving user problems or innovating in the fintech space. Relate your motivation to Wealthfront's mission of favoring people over institutions, showing your alignment with their values.

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How do you prioritize tasks during a project?

Explain your prioritization framework, including how you assess user needs, business goals, and project timelines. Highlight any tools or methods you use to stay organized and ensure that deadlines are met without compromising quality.

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What is your favorite project from your portfolio and why?

Choose a project that showcases your strengths as a Senior Product Designer. Explain why it stands out to you, the challenges you faced, and how you navigated them. Be sure to connect this back to the skills relevant to the role at Wealthfront.

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What do you believe is the role of design in product development?

Articulate your perspective on the importance of design throughout the product lifecycle. Emphasize that design is not just about aesthetics but also about functionality, user experience, and driving business outcomes, particularly in the fintech sector.

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Wealthfront is building a financial system that favors people, not institutions.

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Full-time, remote
DATE POSTED
January 28, 2025

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