Hybrid Digital/Marketing Analytics

This role is for one of the Weekday's clients

Min Experience: 5 years

Location: Remote (India)

JobType: full-time

We’re looking for a data-driven professional with strong analytical skills and a proven track record of working with digital marketing data across multiple platforms. This is a hybrid role that blends digital analytics with marketing performance analysis—ideal for someone who thrives at the intersection of data, marketing, and business strategy.

Key Responsibilities:

1. Cross-Platform Analytics

• Analyze data across web analytics platforms (e.g., GA4, Adobe Analytics) as well as MarTech/AdTech sources such as CRM systems, ad platforms, surveys, and email campaigns.
• Consolidate data from multiple digital channels to provide a unified view of marketing performance.

2. Advanced Data Querying & Processing

• Write and optimize SQL queries to extract and manipulate large datasets from tools like BigQuery or other cloud databases.
• Clean, normalize, and merge datasets from disparate sources to support robust analysis.

3. Performance Measurement & Insights

• Evaluate marketing campaigns, customer journeys, and conversion funnels.
• Translate complex data into clear business insights to inform strategy, improve ROI, and optimize campaign effectiveness.

4. Dashboarding & Visualization

• Create and maintain dashboards and reports using tools like Looker Studio, Tableau, or Power BI.
• Present insights in a clear, visual, and actionable format tailored to different stakeholders.

5. Marketing Metrics Expertise

• Analyze and report on KPIs such as CTR, CPA, ROI, LTV, and more.
• Align performance metrics with overall business and marketing objectives.

6. Testing & Statistical Analysis

• Apply basic statistical methods including A/B testing and hypothesis validation.
• Interpret results to guide data-backed decision-making.

7. Stakeholder Communication

• Collaborate with cross-functional teams across marketing, product, and data engineering.
• Communicate findings effectively to both technical and non-technical audiences.

8. Problem-Solving & Strategic Thinking

• Use critical thinking to identify trends and anomalies, offering proactive recommendations.
• Drive innovation through creative, data-driven solutions.

9. Continuous Learning & Adaptability

• Stay updated on emerging MarTech/AdTech tools and trends.
• Embrace new analytical methods to enhance data capabilities and business outcomes.

Key Skills:
Google Analytics (GA4) | Adobe Analytics | SQL | BigQuery | Looker Studio | Tableau | Marketing KPIs | Data Visualization | A/B Testing | CRM Data | Ad Platform Analytics