Paid Media Manager - job 1 of 2

About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.  

Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the  e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

Job Reference: #LI-JC1 

Job Description

We're looking for a Digital Manager to join our growing activation team at Adapt. If you’re passionate about driving growth for a portfolio of local and global brands, this is the role for you. This role will focus on performance and strategic implementation across Search and other digital channels.

The primary focus of the role is to ensure the delivery of day-to-day Advertising activity, working towards set performance targets and ensuring campaign implementation is in line with agency best practice, driving success for the client.

This role requires outstanding performance and optimisation skills, strong client management skills, team management experience, and the ability to be a mentor digital media for all direct reports and peers across the agency.

• Manage a client portfolio of paid media campaigns across Search and other digital platforms
• Proactively build internal relationships & communicate technical subjects effectively
• Mentor and tutor junior members of the team, for example with technical training on an ad platform
• Ensure campaigns deliver against a customer’s objectives while providing analysis and recommendations to improve performance
• Support senior team members with strategy development
• Proactive reporting and analysis of data, and quality assurance of Paid Media Specialists
• Define optimisation strategies for customers
• Own the day to day delivery of paid media work against customer objectives
• Work towards becoming a trusted advisor to clients through the communication of day to day performance management and strategies for short term performance improvement
• Understand and be able to explain best practice set up requirements for relevant paid media platforms and influence best practice sharing
• Have an understanding and interest in working across both international and B2B focused clients
• Bring ideas and knowledge to the agency on how we can grow and improve our offerings and work for clients
• Lead meetings and communication around day to day delivery for clients
• Demonstrate commercial awareness, or project management skills
• Confidently build campaigns, optimise and deliver meaningful insights for clients
• Able to demonstrate proficiency at customer management and delivery/optimization/analysis/reporting across platforms
• Deliver robust frameworks for testing new strategies

• As a guide, we would expect a person to have a minimum of around 5-6 years in a role using Google Ads, Microsoft Ads
• Demonstrate implementation of multi-channel media strategies, advising on the right balance between paid search, paid social and other media
• Experience working with clients in the luxury retail, interior design, home design or similar.
• Able to demonstrate proficiency at customer management and delivery/optimisation/analysis/reporting across platforms
• Stakeholder management skills
• Enjoy educating clients about all things Search
• Good negotiating skills paired with ability to dive deep into performance reporting
• Knowledge of account-based marketing (ABM) targeting tactics
• Experience in managing monthly budgets exceeding £30k for multi-channel international campaigns
• Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
• LinkedIn campaign management is a nice to have
• Experience working with & advising on the implementation of tagging & tracking
• Ambitious, driven and passionate about all things digital, with an excellent comprehension of how search serves as the backbone of online conversion

• Drives successful results for themselves and for their team members on their customers
• Builds strong relationships with customers
• Ownership of a customer’s KPIs
• Able to carry out different kinds of work, including strategy, planning and implementing a plan across customers
• Naturally curious and starting to challenge the way things are done in a mature and professional way
• Able to carry out quality assurance of junior team members work
• Basic delegation of tasks which would usually be handled by junior team members